|
gptkbp:instance_of
|
gptkb:Company
gptkb:advertising
|
|
gptkbp:acquired_by
|
gptkb:2008
gptkb:Google
|
|
gptkbp:acquisition
|
$3.1 billion
Strategic acquisition
|
|
gptkbp:acquisition_year
|
gptkb:2007
gptkb:2008
|
|
gptkbp:brand
|
gptkb:2010
|
|
gptkbp:ceo
|
gptkb:Kevin_O'_Connor
gptkb:David_Rosenblatt
gptkb:Dwight_Merriman
|
|
gptkbp:competitors
|
gptkb:Adobe_Advertising_Cloud
gptkb:Yahoo!_Advertising
gptkb:Ad_Roll
gptkb:Facebook_Ads
gptkb:Amazon_Advertising
gptkb:Ad_Mob
|
|
gptkbp:employees
|
1,000+
1,000 (2008)
|
|
gptkbp:founded
|
gptkb:1996
|
|
gptkbp:founded_by
|
gptkb:Kevin_O'_Connor
gptkb:Dwight_Merriman
|
|
gptkbp:founder
|
gptkb:Kevin_O'_Connor
|
|
gptkbp:global_presence
|
Offices in multiple countries
|
|
gptkbp:headcount
|
1,500 (2010)
|
|
gptkbp:headquarters
|
gptkb:New_York,_NY
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Double Click
|
|
gptkbp:impact
|
Digital marketing industry
|
|
gptkbp:industry
|
gptkb:advertising
Digital marketing
|
|
gptkbp:key_people
|
gptkb:Sergey_Brin
gptkb:Javier_Soltero
gptkb:Marissa_Mayer
gptkb:Thomas_Kurian
gptkb:Karan_Bhatia
gptkb:Eric_B._Schmidt
gptkb:Sridhar_Ramaswamy
gptkb:Sheryl_Sandberg
gptkb:Sundar_Pichai
gptkb:Diane_Greene
gptkb:Vint_Cerf
gptkb:Larry_Page
gptkb:Prabhakar_Raghavan
gptkb:Jeff_Dean
gptkb:Ruth_Porat
gptkb:Urs_Hölzle
gptkb:Susan_Wojcicki
gptkb:Ben_Gomes
|
|
gptkbp:legacy
|
Ad serving and tracking technology
|
|
gptkbp:notable_clients
|
gptkb:Procter_&_Gamble
gptkb:AT&_T
gptkb:Best_Buy
gptkb:Samsung
gptkb:L'_Oreal
gptkb:Pepsi_Co
gptkb:Cisco_Systems
gptkb:Coca-Cola
gptkb:Ford
gptkb:IBM
gptkb:Microsoft
gptkb:Nike
gptkb:Oracle
gptkb:Sony
gptkb:Unilever
gptkb:Verizon
gptkb:Nestle
gptkb:Ford_Motor_Company
gptkb:Toyota
gptkb:American_Express
gptkb:Intel
gptkb:Walmart
gptkb:Target
gptkb:Mc_Donald's
gptkb:Salesforce
gptkb:e_Bay
|
|
gptkbp:parent_company
|
gptkb:Alphabet_Inc.
gptkb:Google_LLC
|
|
gptkbp:partnerships
|
gptkb:Nielsen
gptkb:Ad_Council
gptkb:IAB_(Interactive_Advertising_Bureau)
gptkb:Comscore
Publishers
Advertisers
Media agencies
|
|
gptkbp:products
|
gptkb:Double_Click_Ad_Exchange
gptkb:Double_Click_Campaign_Manager
gptkb:Double_Click_for_Publishers
gptkb:advertising
|
|
gptkbp:revenue
|
$1 billion (estimated)
$300 million (2007)
|
|
gptkbp:services
|
gptkb:advertising
Online advertising
Digital marketing solutions
|
|
gptkbp:successor
|
gptkb:Google_Marketing_Platform
|
|
gptkbp:technology
|
Real-time bidding
Ad serving
Data management platform
DART (Dynamic Advertising Reporting and Targeting)
|
|
gptkbp:type
|
gptkb:Internet_services
|
|
gptkbp:website
|
www.doubleclick.com
|
|
gptkbp:year_established
|
gptkb:1996
|
|
gptkbp:bfsParent
|
gptkb:Google_Inc.
gptkb:DART
gptkb:Alphabet_Inc.
gptkb:Google_LLC
gptkb:Google
|
|
gptkbp:bfsLayer
|
4
|