IAB (Interactive Advertising Bureau)
GPTKB entity
Statements (46)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:organization
|
| gptkbp:advocacy |
data protection
privacy regulations advertising policies |
| gptkbp:ceo |
gptkb:David_Cohen
|
| gptkbp:events |
gptkb:IAB_New_Fronts
IAB Annual Leadership Meeting IAB Podcast Upfronts |
| gptkbp:focus |
digital advertising
|
| gptkbp:founded |
gptkb:1996
|
| gptkbp:global_presence |
operates in multiple countries
|
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB (Interactive Advertising Bureau)
|
| gptkbp:industry |
gptkb:advertising
|
| gptkbp:influence |
digital marketing strategies
consumer engagement strategies advertising technology development advertising measurement standards |
| gptkbp:initiatives |
gptkb:IAB_Tech_Lab
gptkb:IAB_UK gptkb:IAB_Canada gptkb:Aikido |
| gptkbp:is_standardized_by |
digital advertising standards
|
| gptkbp:membership |
advertisers
media companies agencies |
| gptkbp:mission |
promote the value of advertising on the internet
|
| gptkbp:partnerships |
advertising agencies
technology companies media organizations |
| gptkbp:publications |
IAB Internet Advertising Revenue Report
IAB Mobile Advertising Revenue Report IAB Podcast Advertising Revenue Report IAB Digital Video Advertising Report IAB State of Data Report |
| gptkbp:research |
consumer behavior
advertising effectiveness digital advertising trends |
| gptkbp:training |
IAB Digital Media Sales Certification
IAB Data-Driven Advertising Certification IAB Video Advertising Certification IAB Mobile Advertising Certification IAB Programmatic Buying Certification |
| gptkbp:website |
www.iab.com
|
| gptkbp:bfsParent |
gptkb:Aikido
|
| gptkbp:bfsLayer |
4
|