IAB (Interactive Advertising Bureau)
GPTKB entity
Properties (44)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:CEO |
gptkb:David_Cohen
|
| gptkbp:events |
gptkb:IAB_Mobile_Marketplace
IAB Annual Leadership Meeting IAB NewFronts IAB Podcast Upfronts IAB_Programmatic_Upfronts |
| gptkbp:focus |
digital advertising
|
| gptkbp:founded |
1996
|
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB (Interactive Advertising Bureau)
|
| gptkbp:industry |
advertising
|
| gptkbp:initiatives |
gptkb:IAB_Latin_America
gptkb:IAB_Tech_Lab gptkb:IAB_UK gptkb:IAB_Australia gptkb:IAB_Europe gptkb:IAB_Canada gptkb:IAB_India |
| gptkbp:membership |
over 650 companies
|
| gptkbp:mission |
to empower the media and marketing industries to thrive in the digital economy
|
| gptkbp:publications |
gptkb:IAB_Data_Transparency_Framework
IAB Internet Advertising Revenue Report IAB Ad Blocking Report IAB Advertising Standards Guide IAB E-commerce Advertising Report IAB Measurement Guidelines IAB Programmatic Buying Guide IAB_Ad_Effectiveness_Study IAB_Brand_Safety_Report IAB_Digital_Advertising_Compliance_Guide IAB_Digital_Advertising_Ecosystem_Report IAB_Digital_Advertising_Glossary IAB_Digital_Advertising_Playbook IAB_Digital_Advertising_Trends_Report IAB_Digital_Video_Advertising_Report IAB_Mobile_Advertising_Revenue_Report IAB_Native_Advertising_Playbook IAB_Podcast_Advertising_Revenue_Report IAB_Social_Media_Advertising_Report IAB_State_of_Data_Report IAB_Video_Advertising_Trends_Report IAB_Viewability_Guidelines |
| gptkbp:website |
www.iab.com
|