Statements (96)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:film_production_company
|
| gptkbp:bfsLayer |
4
|
| gptkbp:bfsParent |
gptkb:Double_Click
|
| gptkbp:acquired |
gptkb:Job_Search_Engine
|
| gptkbp:available_formats |
banner ads
video ads native ads mobile ads |
| gptkbp:competes_with |
gptkb:Index_Exchange
gptkb:Rubicon_Project gptkb:App_Nexus gptkb:Pub_Matic gptkb:Open_X |
| gptkbp:competitors |
gptkb:Facebook_Audience_Network
gptkb:Amazon_Advertising gptkb:Taboola gptkb:Criteo |
| gptkbp:enables |
ad inventory management
cross-device advertising advertisers to buy ad space publishers to sell ad space |
| gptkbp:facilitates |
ad exchanges
advertiser and publisher connections |
| gptkbp:has |
gptkb:operating_system
real-time reporting features |
| gptkbp:has_impact_on |
programmatic buying
digital advertising industry real-time bidding market |
| gptkbp:has_part |
gptkb:Double_Click_for_Publishers
gptkb:Double_Click_Bid_Manager |
| https://www.w3.org/2000/01/rdf-schema#label |
Double Click Ad Exchange
|
| gptkbp:integrates_with |
gptkb:Google_Ads
|
| gptkbp:is_a_tool_for |
ad optimization
audience targeting bid management |
| gptkbp:is_accessible_by |
gptkb:API
|
| gptkbp:is_available_in |
multiple countries
|
| gptkbp:is_integrated_with |
gptkb:Google_Analytics
gptkb:television_channel gptkb:Google_Display_Network gptkb:Google_Tag_Manager gptkb:Ad_Mob third-party data providers DS Ps SS Ps |
| gptkbp:is_known_for |
real-time analytics
scalable solutions cross-device tracking high-volume transactions high-quality inventory high fill rates transparency in bidding process compliance with advertising standards advanced targeting capabilities low latency bidding |
| gptkbp:is_part_of |
gptkb:Google_Marketing_Platform
digital marketing strategy digital marketing ecosystem Google's advertising ecosystem |
| gptkbp:is_subject_to |
privacy laws
advertising regulations data protection policies |
| gptkbp:is_supported_by |
customer service team
technical support team |
| gptkbp:is_used_by |
publishers
advertisers advertising agencies digital marketers media buyers |
| gptkbp:is_used_for |
campaign optimization
retargeting campaigns audience targeting programmatic direct deals |
| gptkbp:launched |
gptkb:2008
|
| gptkbp:offers |
gptkb:film_production_company
dynamic creative optimization private marketplace deals |
| gptkbp:operates_in |
digital advertising market
|
| gptkbp:owner |
gptkb:Job_Search_Engine
|
| gptkbp:provides |
inventory management
real-time analytics real-time bidding reporting tools analytics and reporting tools campaign management viewability measurement header bidding solutions brand safety tools bid optimization tools |
| gptkbp:provides_access_to |
publishers
advertisers |
| gptkbp:supports |
mobile advertising
display advertising video advertising native advertising |
| gptkbp:uses |
data-driven targeting
|