Statements (159)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:acquired_by |
gptkb:2010
gptkb:Google |
| gptkbp:acquisition_year |
gptkb:2010
|
| gptkbp:advertiser_type |
Large Enterprises
Small and Medium Businesses |
| gptkbp:advertising |
Banner Ads
Display Ads Interstitial Ads Native Ads Video Ads Text Ads Rewarded Ads |
| gptkbp:advertising_network |
gptkb:Google_Ad_Sense
gptkb:Ad_Mob_Network |
| gptkbp:analytics |
gptkb:Google_Analytics
|
| gptkbp:competitors |
gptkb:Unity_Ads
gptkb:Mo_Pub gptkb:Vungle gptkb:Chartboost gptkb:Facebook_Audience_Network gptkb:Iron_Source gptkb:Ad_Colony gptkb:App_Lovin gptkb:Adsterra gptkb:In_Mobi |
| gptkbp:data_privacy |
GDPR Compliance
User Consent Management CCPA Compliance |
| gptkbp:developed_by |
gptkb:Google
|
| gptkbp:enables |
user engagement
|
| gptkbp:founded |
gptkb:2006
|
| gptkbp:founder |
gptkb:Omar_Hamoui
|
| gptkbp:has |
global reach
mobile app for management partnerships with advertisers a developer community a large advertiser base |
| gptkbp:has_integration_with |
gptkb:Firebase
gptkb:Mo_Pub gptkb:Google_Analytics gptkb:Vungle gptkb:Chartboost gptkb:Unity gptkb:Iron_Source gptkb:Google_Ad_Sense gptkb:Ad_Colony gptkb:App_Lovin |
| gptkbp:has_produced |
revenue for app developers
|
| gptkbp:headquarters |
gptkb:San_Mateo,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Mob
|
| gptkbp:integrates_with |
gptkb:Google_Analytics
|
| gptkbp:integration |
Ad Mediation Platforms
Third-party Ad Networks |
| gptkbp:is |
available in multiple languages
free to use part of Google Marketing Platform a key player in mobile advertising a pioneer in mobile ad technology a popular choice for mobile app developers a source of passive income for developers a subsidiary of Alphabet Inc. a trusted platform for advertisers integrated with Firebase used by small and large businesses used for app monetization strategies widely used by app developers |
| gptkbp:is_targeted_at |
Demographic Targeting
Location Targeting Behavioral Targeting |
| gptkbp:launch_date |
gptkb:2006
|
| gptkbp:launched |
gptkb:2006
|
| gptkbp:market_position |
Leading Mobile Ad Network
|
| gptkbp:marketing_strategy |
gptkb:advertising
Direct Sales Self-Serve Platform |
| gptkbp:monetization |
cost per action (CPA)
cost per click (CPC) cost per mille (CPM) |
| gptkbp:offers |
analytics tools
banner ads real-time bidding video ads programmatic advertising solutions Ad mediation user targeting interstitial ads custom reporting features advanced targeting options native ads customizable ad units analytics integration detailed performance insights ad serving ad mediation A/ B testing tools ad mediation networks rewarded ads |
| gptkbp:partnerships |
Publishers
App Developers |
| gptkbp:platforms |
gptkb:Android
gptkb:i_OS web |
| gptkbp:primary_function |
mobile advertising
|
| gptkbp:provides |
gptkb:customer_support
real-time reporting user-friendly interface performance reports SDK for developers ad mediation services ad inventory management ad performance metrics ad formats monetization solutions ad optimization tools ad quality controls ad targeting features API for ad management |
| gptkbp:reach |
Worldwide
|
| gptkbp:reports_to |
Performance Metrics
Real-time Reporting Ad Performance Reports |
| gptkbp:revenue |
Cost Per Click (CPC)
Cost Per Impression (CPM) |
| gptkbp:sdkavailability |
gptkb:Android
gptkb:i_OS |
| gptkbp:service_type |
Mobile Advertising
|
| gptkbp:support |
gptkb:customer_support
gptkb:Developer_Support |
| gptkbp:supports |
gptkb:Android
gptkb:i_OS banner ads multiple ad formats in-app advertising multiple currencies various payment methods interstitial ads cross-platform advertising native ads various ad networks rewarded ads various ad placements |
| gptkbp:user_base |
gptkb:developers
Advertisers publishers advertisers app developers |
| gptkbp:user_engagement |
Targeted Campaigns
High Engagement Rates Ad Customization Options |
| gptkbp:user_feedback |
User Reviews
Developer Testimonials |
| gptkbp:user_interface |
Mobile App
Web-based Dashboard |
| gptkbp:bfsParent |
gptkb:Firebase
gptkb:Alphabet_Inc. gptkb:Google_Ads gptkb:Google |
| gptkbp:bfsLayer |
4
|