Statements (279)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Company
gptkb:advertising |
| gptkbp:acquired_by |
gptkb:Next_Roll,_Inc.
|
| gptkbp:acquisition |
gptkb:Next_Roll,_Inc.
Acquired by Ad Roll Group in 2018 Acquired by Next Roll, Inc. Acquired by Next Roll Acquired by Next Roll in 2020 Ad Roll acquired by Next Roll, Inc. |
| gptkbp:acquisition_year |
gptkb:2018
gptkb:2020 |
| gptkbp:advertising |
gptkb:Jesse_Pujji
Video ads Banner ads Native ads Social media ads Megan O' Neill |
| gptkbp:analytics |
Performance tracking
Audience insights Campaign optimization |
| gptkbp:awards |
gptkb:Stevie_Awards
gptkb:Tech_Crunch_Crunchies gptkb:Webby_Awards gptkb:Forbes_Cloud_100 gptkb:Deloitte_Technology_Fast_500 gptkb:Best_in_Biz_Awards Best Places to Work Top 100 Digital Companies Best Marketing Technology Best Retargeting Platform Top 100 Digital Marketing Companies |
| gptkbp:case_analysis |
Success stories available
|
| gptkbp:ceo |
gptkb:Jesse_Pujji
gptkb:Megan_Clarken |
| gptkbp:client |
E-commerce businesses
B2 B companies e Commerce businesses |
| gptkbp:community_involvement |
Sponsorships
Charity events Volunteer programs Tech meetups |
| gptkbp:competitors |
gptkb:Ad_Espresso
gptkb:The_Trade_Desk gptkb:Facebook_Ads gptkb:Google_Ads gptkb:Perfect_Audience gptkb:Criteo Retargeter |
| gptkbp:customer_base |
Thousands of businesses globally.
|
| gptkbp:customer_support |
24/7 support
Dedicated account managers Resource center |
| gptkbp:employees |
Over 500
500+ |
| gptkbp:feature |
real-time analytics
AI-driven insights multi-channel campaigns customizable ad formats |
| gptkbp:features |
gptkb:advertising
gptkb:customer_support gptkb:Custom_Audiences Budget Management API Access Reporting Tools Ad Personalization Attribution Modeling Audience Segmentation Campaign Management Creative Optimization Cross-Channel Marketing Mobile Advertising Performance Tracking Real-Time Bidding Social Media Advertising Training and Resources Audience Insights Ad Scheduling Integration with E-commerce Platforms Ad Formats Dynamic Ads Lookalike Audiences Email Retargeting Ad Testing Geo-Targeting Retargeting Lists |
| gptkbp:focus |
Small to Medium-sized Businesses
|
| gptkbp:founded |
gptkb:2007
|
| gptkbp:founded_by |
gptkb:Jesse_Pujji
gptkb:Aaron_Bell gptkb:Zach_Coelius |
| gptkbp:founded_in |
gptkb:2007
|
| gptkbp:founder |
gptkb:Jesse_Pujji
gptkb:Aaron_Bell gptkb:Zach_Coelius |
| gptkbp:funding |
$100 million
Series D Raised over $100 million in funding. |
| gptkbp:headcount |
Approximately 600 employees
|
| gptkbp:headquarters |
gptkb:San_Francisco
gptkb:San_Francisco,_California |
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Roll
|
| gptkbp:industry |
gptkb:advertising
Digital Marketing Digital Advertising Digital marketing |
| gptkbp:integration |
gptkb:Zapier
gptkb:Shopify gptkb:Word_Press gptkb:Salesforce Integrates with Mailchimp Integrates with Google Analytics Integrates with Hub Spot Integrates with Salesforce |
| gptkbp:investment |
gptkb:Trinity_Ventures
gptkb:Foundry_Group gptkb:Scale_Venture_Partners gptkb:Next_Roll,_Inc. |
| gptkbp:key_people |
gptkb:R._Scott_Mc_Nealy
gptkb:Jesse_Pujji gptkb:Aaron_Bell gptkb:Megan_Clarken gptkb:Tiffany_Hsu gptkb:Zach_Coelius gptkb:Katherine_Hays gptkb:Samantha_Hurst gptkb:Kurtis_Mc_Bride gptkb:Michael_O'_Sullivan Ravi Kiran Megan O' Neill Zachary Hurst Jared Belsky |
| gptkbp:location |
gptkb:Europe
gptkb:Asia gptkb:North_America gptkb:United_States Global |
| gptkbp:marketing_strategy |
Personalization
Cross-channel marketing Retargeting campaigns Customer segmentation Lookalike audiences Cross-channel marketing. Data-driven marketing. Personalized advertising. |
| gptkbp:mission |
To help businesses grow through effective advertising.
|
| gptkbp:notable_clients |
gptkb:Wayfair
gptkb:Shopify gptkb:Groupon gptkb:Fiverr gptkb:Zalora |
| gptkbp:notable_feature |
Analytics and reporting
Cross-channel marketing Dynamic ads |
| gptkbp:number_of_employees |
Over 500
200-500 over 300 201-500 |
| gptkbp:operating_system |
Web-based platform
|
| gptkbp:operational_status |
Active
|
| gptkbp:parent_company |
gptkb:Next_Roll,_Inc.
|
| gptkbp:partnership |
gptkb:Twitter
gptkb:Instagram gptkb:Shopify gptkb:Google gptkb:Big_Commerce gptkb:Salesforce gptkb:Facebook Various Advertising Networks Partnership with Shopify Various ad exchanges Integration with CRM systems. Partnership with Big Commerce Partnership with Magento Collaboration with marketing agencies. Partnership with various e-commerce platforms. |
| gptkbp:partnerships |
gptkb:E-commerce
gptkb:Twitter gptkb:Linked_In gptkb:Shopify gptkb:Google gptkb:Salesforce gptkb:Facebook Various advertising networks |
| gptkbp:platform |
gptkb:Ad_Roll_Marketing_Platform
|
| gptkbp:product |
gptkb:Ad_Roll_Platform
gptkb:Ad_Roll_Audience_Builder gptkb:Ad_Roll_for_Magento gptkb:Ad_Roll_for_Shopify gptkb:Ad_Roll_for_Woo_Commerce gptkb:Ad_Roll_API gptkb:Ad_Roll_Dynamic_Ads Ad Roll Insights Ad Roll Analytics Ad Roll Attribution Ad Roll Audience Insights Ad Roll Blog Ad Roll Budgeting Tools Ad Roll Campaign Management Ad Roll Case Studies Ad Roll Community Ad Roll Creative Ad Roll Creative Services Ad Roll Cross-Channel Marketing Ad Roll Customer Support Ad Roll Email Ad Roll Integrations Ad Roll Optimization Ad Roll Performance Tracking Ad Roll Prospecting Ad Roll Reporting Ad Roll Retargeting Ad Roll Training Resources Ad Roll Webinars |
| gptkbp:products |
gptkb:Ad_Roll_Platform
|
| gptkbp:provides_information_on |
Demographic data
Behavioral data Third-party data First-party data |
| gptkbp:region |
Worldwide
|
| gptkbp:revenue |
Subscription-based
over $100 million Estimated $100 million $100 million $100 million (2020) |
| gptkbp:service |
gptkb:advertising
Email Marketing Retargeting email marketing display advertising cross-channel marketing retargeting |
| gptkbp:services |
Email Marketing
Email marketing Retargeting Display Advertising Display advertising |
| gptkbp:social_media |
gptkb:Twitter
gptkb:Instagram gptkb:Linked_In gptkb:Facebook @ Ad Roll Ad Roll on Facebook Ad Roll on Linked In Ad Roll on Twitter |
| gptkbp:social_media_presence |
Active on Instagram
Active on Twitter Active on Facebook Active on Linked In |
| gptkbp:target_audience |
Small to medium-sized businesses
|
| gptkbp:target_market |
E-commerce Companies
Retailers Small to Medium Businesses Small to Medium Enterprises Agencies Small to medium-sized businesses |
| gptkbp:technology |
gptkb:Artificial_Intelligence
gptkb:machine_learning gptkb:Data_Analytics Machine learning |
| gptkbp:type |
gptkb:public_company
gptkb:Private |
| gptkbp:user_base |
Thousands of advertisers
Over 37,000 customers Over 1 million websites. Over 37,000 advertisers. Over 500 million users reached. |
| gptkbp:user_interface |
gptkb:Data_Analytics
Reporting tools Ad builder |
| gptkbp:vision |
To be the leading platform for digital marketing.
|
| gptkbp:website |
www.adroll.com
https://www.adroll.com |
| gptkbp:year_established |
gptkb:2007
|
| gptkbp:bfsParent |
gptkb:Yahoo_Ad_Manager
gptkb:Right_Media gptkb:Double_Click gptkb:Google_Adsense gptkb:Google_Ad_Sense |
| gptkbp:bfsLayer |
5
|