Coca-Cola digital campaigns

GPTKB entity

Predicate	Object
gptkbp:instanceOf	Advertising
gptkbp:award	gptkb:Effie_Awards gptkb:Cannes_Lions
gptkbp:feature	augmented reality digital media mobile apps personalization interactive content gamification hashtag campaigns
gptkbp:goal	increase sales brand engagement consumer interaction
https://www.w3.org/2000/01/rdf-schema#label	Coca-Cola digital campaigns
gptkbp:launched	gptkb:The_Coca-Cola_Company
gptkbp:measures	impressions user participation engagement rate reach
gptkbp:notable_campaign	gptkb:Share_a_Coke gptkb:Taste_the_Feeling gptkb:Coca-Cola_Emoji_Campaign gptkb:Coca-Cola_Happiness_Machine
gptkbp:notablePlace	gptkb:storytelling custom emojis brand ambassadors music collaborations real-time engagement personalized bottles interactive vending machines
gptkbp:platform	gptkb:Facebook gptkb:Instagram gptkb:Snapchat gptkb:Twitter gptkb:YouTube gptkb:TikTok
gptkbp:region	gptkb:Asia gptkb:Europe gptkb:United_States global
gptkbp:relatedTo	gptkb:Coca-Cola
gptkbp:startYear	2010
gptkbp:targetAudience	youth global consumers millennials
gptkbp:uses	gptkb:media online video influencer marketing mobile marketing
gptkbp:bfsParent	gptkb:Big_Spaceship
gptkbp:bfsLayer	6