Statements (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising Campaign
|
| gptkbp:category |
Social media marketing
Digital advertising |
| gptkbp:emojiDesign |
Coca-Cola bottle with two bottles clinking
|
| gptkbp:firstReleased |
2015
|
| gptkbp:goal |
Increase brand engagement
|
| gptkbp:hashtag |
#ShareaCoke
|
| https://www.w3.org/2000/01/rdf-schema#label |
Coca-Cola Emoji Campaign
|
| gptkbp:launched |
gptkb:The_Coca-Cola_Company
|
| gptkbp:notableFor |
First branded emoji on Twitter
|
| gptkbp:platform |
gptkb:Twitter
|
| gptkbp:relatedTo |
gptkb:Share_a_Coke_campaign
|
| gptkbp:resultedIn |
Billions of impressions
|
| gptkbp:targetAudience |
Global consumers
|
| gptkbp:bfsParent |
gptkb:Coca-Cola_digital_campaigns
|
| gptkbp:bfsLayer |
7
|