Statements (503)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Java_Message_Service_(JMS)
gptkb:Social_Media gptkb:mobile_applications |
| gptkbp:acquired |
gptkb:Bitmoji
|
| gptkbp:acquired_by |
gptkb:Snap_Inc.
gptkb:Bitmoji |
| gptkbp:acquisition |
gptkb:Snap_Inc._Communications
gptkb:Snap_Inc._Labs gptkb:Snap_Inc._Philanthropy gptkb:Snap_Inc._Productions gptkb:Snap_Inc._Publishing gptkb:Snap_Inc._Studios gptkb:Snap_Inc._Ventures gptkb:Zenly gptkb:Looksery gptkb:Vine gptkb:Snap_Inc._Bitmoji gptkb:Snap_Inc._Camera gptkb:Snap_Inc._Collection_Ads gptkb:Snap_Inc._Discover gptkb:Snap_Inc._Lens_Studio gptkb:Pluto_TV gptkb:Scan.me gptkb:Fitbit gptkb:Sway gptkb:Aloha gptkb:Gfycat gptkb:Snap_Inc._Spectacles gptkb:Adweek gptkb:Bitmoji gptkb:Giphy gptkb:Pictaboo gptkb:Bitstrips gptkb:Snap_Camera gptkb:Spectacles_2 Spectacles Sizzle Snoop focus on user engagement Scribble Snooze Pictacular Acquired by Snap Inc. focus on content creation Ad Snap Snap Inc. Accessibility Snap Inc. Advertising Snap Inc. Career Development Snap Inc. Community Development Snap Inc. Community Engagement Snap Inc. Compliance Snap Inc. Corporate Social Responsibility Snap Inc. Crisis Management Snap Inc. Design Snap Inc. Development Snap Inc. Diversity Snap Inc. Economic Development Snap Inc. Employee Analytics Snap Inc. Employee Assistance Snap Inc. Employee Attitude Snap Inc. Employee Behavior Snap Inc. Employee Benefits Snap Inc. Employee Climate Snap Inc. Employee Competence Snap Inc. Employee Compliance Snap Inc. Employee Conduct Snap Inc. Employee Culture Snap Inc. Employee Data Snap Inc. Employee Development Snap Inc. Employee Documentation Snap Inc. Employee Education Snap Inc. Employee Effectiveness Snap Inc. Employee Efficiency Snap Inc. Employee Engagement Snap Inc. Employee Environment Snap Inc. Employee Ethics Snap Inc. Employee Experience Snap Inc. Employee Files Snap Inc. Employee Guidelines Snap Inc. Employee Hiring Snap Inc. Employee Information Snap Inc. Employee Insights Snap Inc. Employee Knowledge Snap Inc. Employee Metrics Snap Inc. Employee Morale Snap Inc. Employee Onboarding Snap Inc. Employee Orientation Snap Inc. Employee Performance Snap Inc. Employee Policies Snap Inc. Employee Procedures Snap Inc. Employee Productivity Snap Inc. Employee Quality Snap Inc. Employee Recognition Snap Inc. Employee Records Snap Inc. Employee Recruitment Snap Inc. Employee Regulations Snap Inc. Employee Relations Snap Inc. Employee Retention Snap Inc. Employee Satisfaction Snap Inc. Employee Selection Snap Inc. Employee Skills Snap Inc. Employee Standards Snap Inc. Employee Training Snap Inc. Employee Turnover Snap Inc. Employee Wellness Snap Inc. Entertainment Snap Inc. Equity Snap Inc. Ethics Snap Inc. Finance Snap Inc. Governance Snap Inc. Human Resources Snap Inc. Inclusion Snap Inc. Innovation Snap Inc. Leadership Development Snap Inc. Legal Snap Inc. Management Development Snap Inc. Marketing Snap Inc. Media Snap Inc. Operations Snap Inc. Privacy Snap Inc. Professional Development Snap Inc. Public Relations Snap Inc. Research Snap Inc. Risk Management Snap Inc. Security Snap Inc. Strategy Snap Inc. Sustainability Snap Inc. Talent Development Snap Inc. Technology Snap Inc. Workforce Development Snap Inc. IPO Snap Inc. acquired Bitmoji in 2016 focus on augmented reality Acquired Bitmoji in 2016 Acquired by Snap Inc. in 2013 Snap Inc. acquired by Evan Spiegel, Bobby Murphy, and Reggie Brown Snap Inc. Commercials Snap Inc. Snap Ads Snap Inc. Snap Map Snap Inc. Snap Originals Snap Inc. Story Ads Acquired Placed in 2017 Acquired Scan.me in 2014 Acquired Wave Optics in 2021 Acquired Zenly in 2017 |
| gptkbp:advertising |
gptkb:Snap_Ads
gptkb:Story_Ads Commercials Major source of income Collection Ads Dynamic Ads Sponsored Geofilters Sponsored Lenses $4.1 billion in 2022 $1.1 billion in 2020 $2.5 billion in 2021 |
| gptkbp:app_store |
4.5 on Apple App Store
4.4 on Google Play Store |
| gptkbp:audience |
young adults
|
| gptkbp:availability |
available in multiple languages
available in over 20 countries |
| gptkbp:available_on |
gptkb:Android
gptkb:i_OS |
| gptkbp:average_revenue_per_user |
$3.44 in 2020
|
| gptkbp:ceo |
gptkb:Evan_Thomas_Spiegel
gptkb:Reggie_Brown gptkb:Bobby_Murphy gptkb:Derek_Andersen |
| gptkbp:competitors |
gptkb:Twitter
gptkb:Facebook_Messenger gptkb:Instagram gptkb:Tik_Tok gptkb:Whats_App gptkb:Facebook |
| gptkbp:content_type |
gptkb:media
gptkb:stories images user-generated content advertising content ads news content entertainment content short videos branded content discover content |
| gptkbp:controversy |
privacy concerns
content moderation issues user data handling |
| gptkbp:cultural_impact |
influenced social media trends
inspired similar features in other apps created a new form of communication introduced augmented reality filters popularized disappearing content introduced augmented reality features popularized ephemeral messaging created a new form of communication with multimedia messages popularized the concept of stories |
| gptkbp:data_privacy |
data collection and sharing
Ephemeral messaging messages disappear after viewing |
| gptkbp:demographics |
Millennials
Gen Z popular among young adults younger audience popular among teenagers Gen Z and Millennials predominantly younger audience ages 13-34 Predominantly younger audience primarily younger users |
| gptkbp:developed_by |
gptkb:Snap_Inc.
|
| gptkbp:developer |
gptkb:Snap_Inc.
|
| gptkbp:feature |
gptkb:Snapchat_for_Web
gptkb:Snap_Map gptkb:Snap_Originals gptkb:Spotlight gptkb:Memories gptkb:Snap_Games Chat Commercials Stickers Video Calls Group Chats Collection Ads Dynamic Ads Snapchat Ads Bitmoji integration AR Ads Custom Stories Augmented Reality (AR) features Story Replies Voice and Video Notes |
| gptkbp:features |
gptkb:Snap_Map
gptkb:Snap_Originals gptkb:stories Filters Lenses Discover filters Stories lenses disappearing messages Snaps |
| gptkbp:financial_performance |
achieved profitability in 2021
reported losses in early years |
| gptkbp:financials |
gptkb:public_company
IPO in March 2017 revenue from advertising stock symbol SNAP |
| gptkbp:founded |
gptkb:2011
|
| gptkbp:founded_in |
gptkb:2011
|
| gptkbp:founder |
gptkb:Evan_Thomas_Spiegel
gptkb:Reggie_Brown gptkb:Bobby_Murphy |
| gptkbp:has_feature |
Lenses
Discover Stories |
| gptkbp:headquarters |
gptkb:Santa_Monica,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Snapchat
|
| gptkbp:human_interaction |
gptkb:Snap_Games
group chats video calls voice calls customizable avatars AR experiences chat feature public stories Snapstreaks Discover section for media content Snap Map location sharing Snapchat Ads Manager for advertisers Snapchat Spotlight for user content Snapchat for Web launched in 2022 Snapchat+ subscription service launched in 2022 memories saving feature private stories story sharing with friends |
| gptkbp:initial_public_offering_price |
$17 per share
|
| gptkbp:integration |
gptkb:Snap_Map
gptkb:Bitmoji gptkb:Snap_Games Discover section with Shazam with Bitmoji |
| gptkbp:investment_strategy |
volatile post-IPO
|
| gptkbp:ipo |
March 2017
March 2, 2017 $17 per share |
| gptkbp:language |
English
|
| gptkbp:language_support |
Multiple languages
multiple languages |
| gptkbp:launch_date |
gptkb:2011
gptkb:2022 |
| gptkbp:launched |
gptkb:2011
September 2011 |
| gptkbp:launched_in |
gptkb:2011
|
| gptkbp:market_cap |
$70 billion (2021)
|
| gptkbp:market_capitalization_at_ipo |
$24 billion
|
| gptkbp:monetization |
gptkb:Snapchat_Discover
gptkb:Snapchat_Spotlight gptkb:advertising |
| gptkbp:notable_event |
Partnership with various brands
Introduction of augmented reality features Introduction of community guidelines IPO in March 2017 Snap Map launch Snapchat Spectacles launch Snapchat's 10th anniversary Snapchat Spectacles launch in 2016 introduction of Snap Map in 2017 launch of Spotlight in 2020 10th Anniversary in 2021 Collaboration with artists and influencers Expansion into augmented reality Introduction of Ads Manager Introduction of Memories feature Introduction of Snap Map features Introduction of Snap Originals Introduction of analytics tools for creators Introduction of content moderation tools Introduction of content partnerships Introduction of dynamic ads Introduction of mental health resources Introduction of new camera features Introduction of private stories Introduction of sponsored lenses Launch of AR lenses for brands Launch of Discover section Launch of Snap Ads Launch of Snap Camera Launch of Snap Games Launch of Snap Inc. Foundation Launch of Snap Kit Launch of Snap Map Launch of Snap Map updates Launch of Spectacles Launch of Spotlight Launch of new advertising formats Launch of new filters and effects Launch of new privacy features Launch of new user engagement strategies Launch of parental controls Launch of user-generated content initiatives Snapchat IPO acquisition of Bitmoji launch of Discover launch of Snap Map launch of Spotlight launch of Stories Introduction of new monetization options for creators Introduction of AR Shopping Introduction of Audience Match Introduction of Brand Profiles Introduction of Collection Ads Introduction of Lens Web Builder Introduction of Snap Ads with sound Introduction of Spotlight feature Introduction of Story Ads Launch of AR Lens Studio Launch of Ads API Launch of Ads Manager for self-serve ads Launch of Commercials Launch of Dynamic Ads Launch of Snap Audience Network Launch of Snap Map in 2017 Launch of Snap Spectacles Partnership with NBC for news content Snapchat IPO in 2017 introduction of augmented reality features launch of Snap Map in June 2017 launch of Spotlight in November 2020 Snapchat Spectacles release Snapchat redesign in 2018 launch of Snap Games launch of Snap Kit Snap IPO acquisition of Fit Analytics introduction of Snap Map introduction of ads in Stories launch of Discover section launch of Snap Originals |
| gptkbp:notable_feature |
gptkb:Snap_Map
gptkb:Snap_Originals gptkb:Spotlight gptkb:Memories gptkb:Snapchat_Spectacles Lenses Discover Stories Video Chat Bitmoji integration Discover section Snapstreaks Augmented Reality filters |
| gptkbp:offers |
gptkb:Java_Message_Service_(JMS)
|
| gptkbp:parent_company |
gptkb:Snap_Inc.
|
| gptkbp:parent_organization |
gptkb:Snap_Inc.
|
| gptkbp:partnership |
gptkb:Snap_Originals
gptkb:Universal_Music_Group gptkb:Warner_Music_Group gptkb:Disney gptkb:Viacom_CBS gptkb:Live_Nation gptkb:NBCUniversal with influencers with various media companies Partnership with various media companies with brands for advertising Partnership with NBC for news content with various brands for advertising Partnership with music labels for music sharing Partnership with sports leagues for highlights |
| gptkbp:partnerships |
gptkb:Disney
gptkb:Viacom_CBS gptkb:Live_Nation gptkb:NBCUniversal content creators media companies Various media companies various media companies |
| gptkbp:platform |
gptkb:Android
gptkb:Web gptkb:i_OS gptkb:mobile_applications Mobile |
| gptkbp:platforms |
gptkb:Android
gptkb:i_OS |
| gptkbp:provides_guidance_on |
age restrictions
anti-bullying policies content moderation policies user safety measures |
| gptkbp:reach |
available in over 100 countries
available in over 20 languages |
| gptkbp:release_date |
September 2011
|
| gptkbp:revenue |
gptkb:advertising
$4.1 billion (2020) $2.5 billion (2019) $1.7 billion (2018) $4.1 billion in 2020 |
| gptkbp:safety |
content moderation policies
reporting tools for users |
| gptkbp:security_features |
gptkb:Snap_Map
gptkb:Snapchat_Memories Two-factor authentication two-factor authentication end-to-end encryption disappearing messages Ghost Mode Snap Map privacy settings ghost mode Snapchat Privacy Settings |
| gptkbp:services |
multimedia messaging
|
| gptkbp:stock_symbol |
gptkb:SNAP
|
| gptkbp:traded_on |
gptkb:New_York_Stock_Exchange
|
| gptkbp:trends |
gptkb:Snapchat_Spotlight
gptkb:Snap_Map gptkb:Snap_Originals Discover section |
| gptkbp:type |
social media
Multimedia Messaging App |
| gptkbp:updates |
regular feature updates
|
| gptkbp:user |
Over 500 million monthly active users
|
| gptkbp:user_base |
millennials
Gen Z over 500 million monthly active users Over 500 million monthly active users over 200 million daily active users |
| gptkbp:user_engagement |
user-generated content
interactive features group chats video calls location sharing chat functionality polls and quizzes daily active users AR experiences high engagement rates user-generated challenges event sharing filters and lenses Snapstreaks Discover content consumption Snap Games participation Snap Map sharing Snap Originals viewing stories viewing Snapchat Stories views average time spent per day average time spent per user per day is 30 minutes daily active users over 300 million Daily active users exceed 200 million daily active users over 200 million |
| gptkbp:user_feedback |
community engagement initiatives
frequent updates based on user input |
| gptkbp:user_interface |
ephemeral messaging
chat interface swipe navigation camera-first design stories format swipe-based navigation |
| gptkbp:bfsParent |
gptkb:Bhad_Bhabie
gptkb:Webby_Awards |
| gptkbp:bfsLayer |
3
|