Statements (252)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
concept
Communication method Marketing technique Business Model Online Advertising |
| gptkbp:alsoKnownAs |
mascot
|
| gptkbp:alternativeName |
Advertising_Character
Advertising_Network Advertising_award Advertising_campaign Advertising_character Advertising_mascot advertisement advertising_award advertising_campaign advertising_platform advertising_technology marketing_campaign online_advertising |
| gptkbp:businessModel |
gptkb:Cost_Per_Click
Cost Per Mille Cost Per Action Flat Rate Revenue Share |
| gptkbp:category |
gptkb:brand
Marketing Popular Culture Advertising Industry |
| gptkbp:component |
gptkb:digital_marketing
Programmatic Advertising |
| gptkbp:defines |
A company that connects advertisers to websites that want to host advertisements.
|
| gptkbp:enables |
Retargeting
Fraud Detection Audience Targeting Campaign Management Real-Time Bidding Brand Safety Controls Geo-Targeting Behavioral Targeting Performance Reporting Cross-Device Targeting Ad Tracking Contextual Targeting Monetization of Websites |
| gptkbp:example |
gptkb:Bibendum
gptkb:DoubleClick gptkb:Lucky_the_Leprechaun gptkb:The_California_Raisins gptkb:The_Most_Interesting_Man_in_the_World gptkb:Kool-Aid_Man gptkb:Jack_Box gptkb:Criteo gptkb:Media.net gptkb:Sugar_Bear gptkb:Benny_the_Bull gptkb:Geico_Gecko gptkb:AdRoll gptkb:Chiquita_Banana gptkb:Snap,_Crackle,_and_Pop gptkb:Toucan_Sam gptkb:Colonel_Sanders gptkb:Mr._Clean gptkb:Smokey_Bear gptkb:Morton_Salt_Girl gptkb:Joe_Camel gptkb:M&M's_Spokescandies gptkb:The_Frito_Bandito gptkb:The_Green_Giant gptkb:The_Kool-Aid_Man gptkb:The_Maytag_Repairman gptkb:The_Michelin_Man gptkb:The_Morton_Salt_Girl gptkb:The_Pillsbury_Doughboy gptkb:The_Quaker_Oats_Man gptkb:The_Sun-Maid_Girl gptkb:The_Trix_Rabbit gptkb:The_Vlasic_Stork gptkb:Big_Boy gptkb:Jolly_Green_Giant gptkb:Michelin_Man gptkb:Mr._Whipple gptkb:Aflac_Duck gptkb:Spuds_MacKenzie gptkb:Energizer_Bunny gptkb:Mr._Peanut gptkb:Tony_the_Tiger gptkb:Sonny_the_Cuckoo_Bird gptkb:Google_AdSense gptkb:OpenX gptkb:Barney_Rubble_(Fruity_Pebbles) gptkb:Burger_King_King gptkb:BuzzBee_(Honey_Nut_Cheerios) gptkb:Dig_'Em_Frog gptkb:Flo_(Progressive) gptkb:Fred_Flintstone_(Fruity_Pebbles) gptkb:Fruit_of_the_Loom_Guys gptkb:Gidget_(Taco_Bell_Chihuahua) gptkb:Little_Caesars_Caesar gptkb:Little_Mikey_(Life_Cereal) gptkb:Mayhem_(Allstate) gptkb:Progressive_Box gptkb:Red_and_Yellow_M&M's gptkb:The_Duck_(Aflac) gptkb:The_King_(Burger_King) gptkb:The_Nesquik_Bunny gptkb:The_Noid gptkb:The_Old_Spice_Man gptkb:The_Vlasic_Pickle_Stork gptkb:Wendy's_Girl gptkb:Wendy_(Wendy's) gptkb:Yogi_Bear_(Yogi_Bear_Cereal) gptkb:Ronald_McDonald gptkb:AppNexus gptkb:Cap'n_Crunch gptkb:Chester_Cheetah gptkb:Quaker_Man gptkb:Woodsy_Owl gptkb:Pillsbury_Doughboy gptkb:Trix_Rabbit gptkb:Boo_Berry gptkb:Count_Chocula gptkb:Franken_Berry gptkb:Speedy_Alka-Seltzer gptkb:Brawny_Man Frosted Mini-Wheats Wheat The Camel (Camel Cigarettes) Conversant Yahoo! Network |
| gptkbp:firstAppearance |
1990s
|
| gptkbp:hasType |
Influencer marketing
Advocacy advertising Affiliate advertising Ambient advertising Audio advertising Audio streaming advertising B2B advertising B2C advertising Banner advertising Behavioral advertising Branded content Broadcast advertising Celebrity endorsement Cinema advertising Classified advertising Comparative advertising Connected TV advertising Contextual advertising Corporate advertising Covert advertising Digital advertising Digital out-of-home advertising Digital radio advertising Direct mail advertising Display advertising Dynamic advertising Email advertising Event advertising Experiential advertising Guerrilla advertising In-game advertising Influencer advertising Institutional advertising Interactive advertising Interactive video advertising Interstitial advertising Location-based advertising Magazine advertising Mid-roll advertising Mobile advertising Mobile app advertising Native advertising Newspaper advertising Online advertising Out-of-home advertising Outdoor advertising Performance advertising Personalized advertising Podcast advertising Podcast sponsorship Point-of-sale advertising Political advertising Pop-up advertising Post-roll advertising Pre-roll advertising Print advertising Product placement Programmatic advertising Public service advertising Radio advertising Recruitment advertising Reminder advertising Retail advertising Retargeting Rich media advertising Search engine advertising Seasonal advertising Shoppable advertising Social media advertising Sponsorship Subliminal advertising Surrogate advertising Television advertising Testimonial advertising Trade advertising Transit advertising Video advertising Viral advertising |
| gptkbp:industry |
gptkb:technology
Advertising |
| gptkbp:medium |
gptkb:Internet
gptkb:radio_station gptkb:Television Social media Mobile devices Print media Outdoor billboards |
| gptkbp:offers |
gptkb:Affiliate_Marketing
gptkb:Mobile_Advertising Native Advertising Display Advertising Video Advertising Rich Media Advertising |
| gptkbp:purpose |
Influence consumer behavior
Promote products Promote services Product Promotion Customer Engagement Brand Recognition To aggregate ad space supply from publishers and match it with advertiser demand. |
| gptkbp:regulates |
gptkb:Federal_Communications_Commission
gptkb:Federal_Trade_Commission gptkb:Advertising_Standards_Authority gptkb:European_Advertising_Standards_Alliance |
| gptkbp:relatedTo |
gptkb:brand
gptkb:publisher gptkb:Ad_Exchange Market research Public relations Sales promotion Demand Side Platform Advertiser Supply Side Platform |
| gptkbp:targetAudience |
Publishers
Advertisers |
| gptkbp:usedIn |
gptkb:Mobile_Apps
Advertising Social Media Websites Video Platforms |
| gptkbp:bfsParent |
gptkb:Emmy_Award
gptkb:World_Wide_Web |
| gptkbp:bfsLayer |
3
|