Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:agent |
Definition 6
|
| gptkbp:award |
gptkb:Emmy_Award
gptkb:CLIO_Award |
| gptkbp:createdBy |
gptkb:Coca-Cola
|
| gptkbp:features |
vending machine dispensing surprises
|
| https://www.w3.org/2000/01/rdf-schema#label |
Coca-Cola Happiness Machine
|
| gptkbp:launched |
2010
|
| gptkbp:location |
gptkb:St._John's_University,_New_York
|
| gptkbp:medium |
gptkb:DVD
|
| gptkbp:partOf |
Open Happiness campaign
|
| gptkbp:platform |
gptkb:YouTube
|
| gptkbp:purpose |
brand engagement
|
| gptkbp:targetAudience |
college students
|
| gptkbp:theme |
happiness
|
| gptkbp:bfsParent |
gptkb:Coca-Cola_digital_campaigns
|
| gptkbp:bfsLayer |
7
|