Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing campaign
|
| gptkbp:expansion |
gptkb:Canada
gptkb:China gptkb:India gptkb:South_Africa gptkb:United_Kingdom gptkb:United_States |
| gptkbp:feature |
Names printed on bottles
Personalized Coke bottles |
| gptkbp:firstReleased |
2011
|
| gptkbp:goal |
Encourage sharing
Increase sales Personalize brand experience |
| https://www.w3.org/2000/01/rdf-schema#label |
Share a Coke
|
| gptkbp:launched |
gptkb:Australia
gptkb:Coca-Cola |
| gptkbp:notableFor |
Replacing Coca-Cola logo with names
Viral marketing success |
| gptkbp:result |
Global adoption
Increased sales in Australia Social media engagement |
| gptkbp:bfsParent |
gptkb:Coca-Cola_campaigns
gptkb:Coca-Cola_Company |
| gptkbp:bfsLayer |
5
|