Statements (108)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:battle
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:beer
|
| gptkbp:adapted_into |
gptkb:various_cultures
|
| gptkbp:aims_to |
create memorable experiences
|
| gptkbp:campaigns |
encourages creativity
celebrates individuality |
| gptkbp:created_by |
gptkb:beer
gptkb:The_Coca-Cola_Company |
| gptkbp:encourages |
customer interaction
customer participation sharing drinks |
| gptkbp:features |
personalized experiences
celebrity endorsements different languages names on bottles customized bottles personalized bottles popular names customized labels |
| gptkbp:has |
global reach
interactive kiosks a website various merchandise a mobile app a strong online presence a social media presence a significant cultural impact a memorable tagline a strong emotional appeal a focus on youth culture various slogans a legacy in advertising a focus on connection. a focus on sharing a hashtag campaign a positive impact on brand perception a wide variety of names |
| gptkbp:has_expansion |
gptkb:various_countries
multiple countries different product lines |
| gptkbp:has_impact_on |
brand visibility
|
| gptkbp:has_influence_on |
similar campaigns
|
| gptkbp:has_website |
personalized bottles
|
| https://www.w3.org/2000/01/rdf-schema#label |
Share a Coke
|
| gptkbp:includes |
special events
social media interaction names on bottles limited edition bottles |
| gptkbp:increased |
brand engagement
consumer engagement Coca-Cola sales |
| gptkbp:inspired_by |
social sharing
personal connections |
| gptkbp:is_associated_with |
gptkb:festival
gptkb:Community_Center happiness summer activities summer campaigns |
| gptkbp:is_available_in |
multiple countries
|
| gptkbp:is_celebrated_in |
its creativity
cultural relevance |
| gptkbp:is_featured_in |
social media campaigns
advertising awards |
| gptkbp:is_implemented_in |
various formats
|
| gptkbp:is_influential_in |
the beverage industry.
|
| gptkbp:is_known_for |
emotional connections
viral marketing its innovative approach its catchy slogan interactive marketing |
| gptkbp:is_linked_to |
community engagement
emotional branding Coca-Cola's brand identity Coca-Cola's heritage Coca-Cola's history Coca-Cola's community outreach efforts |
| gptkbp:is_often_associated_with |
friendship and sharing
|
| gptkbp:is_part_of |
Coca-Cola's marketing strategy
Coca-Cola marketing strategy Coca-Cola's brand campaigns Coca-Cola's global initiatives Coca-Cola's promotional strategies Coca-Cola's summer campaigns Coca-Cola's brand strategy Coca-Cola's seasonal marketing efforts |
| gptkbp:is_promoted_by |
television commercials
|
| gptkbp:is_recognized_for |
user-generated content
its simplicity creative advertising its innovative approach its impact on social behavior |
| gptkbp:launched |
gptkb:2011
gptkb:Australia |
| gptkbp:led_to |
increased brand loyalty
|
| gptkbp:marketing_strategy |
involves consumer interaction
|
| gptkbp:promotes |
personalization
sharing |
| gptkbp:received |
positive consumer feedback
|
| gptkbp:related_concept |
in marketing
|
| gptkbp:succeeded_by |
brand engagement
increasing sales driving social conversations |
| gptkbp:target_audience |
young adults
|
| gptkbp:targets |
young adults
|
| gptkbp:uses |
customized packaging
|
| gptkbp:utilizes |
social media
user-generated content |