|
gptkbp:instance_of
|
gptkb:award
|
|
gptkbp:affiliated_with
|
gptkb:International_Advertising_Association
gptkb:Public_Relations_Society_of_America
gptkb:American_Advertising_Federation
gptkb:Association_of_National_Advertisers
gptkb:Marketing_Research_Association
|
|
gptkbp:associated_with
|
gptkb:advertising_campaigns
brand strategy
ROI
creative excellence
marketing effectiveness
|
|
gptkbp:awarded_by
|
gptkb:American_Marketing_Association
|
|
gptkbp:category
|
gptkb:advertising
|
|
gptkbp:criteria
|
measurable results
|
|
gptkbp:economic_impact
|
high
|
|
gptkbp:expansion
|
yes
|
|
gptkbp:first_held
|
gptkb:1968
|
|
gptkbp:frequency
|
annual
|
|
gptkbp:headquarters
|
gptkb:Chicago,_Illinois
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Effie Awards
|
|
gptkbp:influenced
|
advertising standards
brand management
consumer engagement
campaign measurement
marketing practices
|
|
gptkbp:judging_criteria
|
panel of judges
|
|
gptkbp:notable_categories
|
gptkb:Sustainability
gptkb:Social_Media
Digital Marketing
Product Launch
Integrated Campaigns
|
|
gptkbp:notable_speakers
|
marketing leaders
advertising executives
creative directors
media planners
brand strategists
|
|
gptkbp:notable_winners
|
gptkb:Procter_&_Gamble
gptkb:Coca-Cola
gptkb:Nike
gptkb:Unilever
gptkb:Mc_Donald's
|
|
gptkbp:purpose
|
recognize effectiveness in marketing
|
|
gptkbp:region
|
gptkb:Europe
gptkb:Middle_East
gptkb:Latin_America
gptkb:North_America
gptkb:Asia-Pacific
|
|
gptkbp:submission_deadline
|
varies annually
|
|
gptkbp:website
|
www.effies.com
|
|
gptkbp:bfsParent
|
gptkb:Microsoft
gptkb:Nike
gptkb:Spotify
gptkb:Cheetos
gptkb:Dove
|
|
gptkbp:bfsLayer
|
4
|