|
gptkbp:instanceOf
|
Advertising
|
|
gptkbp:annualEvent
|
gptkb:Effie_Gala
|
|
gptkbp:award
|
gptkb:award
gptkb:gold
Bronze
Silver
|
|
gptkbp:awardedFor
|
marketing effectiveness
|
|
gptkbp:category
|
various marketing and advertising categories
|
|
gptkbp:countryOfOrigin
|
gptkb:United_States
|
|
gptkbp:criteria
|
measured marketing effectiveness
|
|
gptkbp:established
|
1968
|
|
gptkbp:frequency
|
annual
|
|
gptkbp:globalPresence
|
yes
|
|
gptkbp:headquartersLocation
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Effie Awards
|
|
gptkbp:judgingProcess
|
jury of industry experts
|
|
gptkbp:language
|
English
|
|
gptkbp:logo
|
Effie Awards logo
|
|
gptkbp:mediaCoverage
|
gptkb:The_Drum
gptkb:Ad_Age
political event
|
|
gptkbp:namedAfter
|
efficacy
|
|
gptkbp:notableWinner
|
gptkb:Coca-Cola
gptkb:Procter_&_Gamble
gptkb:Unilever
gptkb:Ogilvy
gptkb:McCann
gptkb:Wieden+Kennedy
gptkb:BBDO
|
|
gptkbp:officialWebsite
|
https://www.effie.org/
|
|
gptkbp:presentedBy
|
gptkb:Effie_Worldwide
|
|
gptkbp:purpose
|
recognize effectiveness in marketing communications
|
|
gptkbp:regionalPrograms
|
gptkb:Effie_Asia_Pacific
gptkb:Effie_Australia
gptkb:Effie_Canada
gptkb:Effie_Europe
gptkb:Effie_Germany
gptkb:Effie_India
gptkb:Effie_Latin_America
gptkb:Effie_Middle_East_&_Africa
gptkb:Effie_United_States
|
|
gptkbp:relatedAwards
|
gptkb:Clio_Awards
gptkb:D&AD_Awards
gptkb:Cannes_Lions
|
|
gptkbp:targetAudience
|
brands
media companies
advertising agencies
marketers
|
|
gptkbp:bfsParent
|
gptkb:Ogilvy
gptkb:Colenso_BBDO
gptkb:FCB_Auckland
gptkb:FCB_Ulka
gptkb:Jung_von_Matt
gptkb:Cheil_Worldwide
gptkb:VMLY&R
|
|
gptkbp:bfsLayer
|
4
|