Statements (1,101)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Social_Media
gptkb:art_community |
| gptkbp:acquired |
$1 billion
April 9, 2012 |
| gptkbp:acquired_by |
gptkb:Facebook,_Inc.
gptkb:Facebook |
| gptkbp:acquisition |
gptkb:Burbn
gptkb:Facebook,_Inc. gptkb:IGTV gptkb:Luge gptkb:trade gptkb:Boomerang 1 billion USD Direct Threads March 2010 $1 billion October 2015 approximately $1 billion June 2018 January 2012 July 2021 March 2015 global expansion August 2020 enhanced user experience Reels August 2014 partnerships with brands focus on mental health initiatives introduction of new features Hyperlapse introduction of new privacy features increased mobile usage enhanced brand visibility focus on authenticity enhanced user interaction increased focus on storytelling increased brand collaborations increased user base focus on user-generated content Acquired by Facebook development of advertising tools development of analytics for businesses development of augmented reality filters development of business profiles development of content moderation tools development of creator accounts development of cross-platform sharing. development of shopping features enhanced advertising capabilities enhanced advertising revenue enhanced analytics tools enhanced community guidelines enhanced influencer marketing enhanced video content improved user engagement increased competition with Snapchat increased focus on community building increased focus on influencers increased focus on user feedback increased focus on video content integration with Facebook introduction of algorithmic feed introduction of branded content tools introduction of new engagement metrics introduction of new filters introduction of shopping features in stories introduction of shopping tags acquired by Facebook in 2012 |
| gptkbp:acquisition_year |
gptkb:2012
April 9, 2012 |
| gptkbp:advertising |
gptkb:advertising
gptkb:Instagram_Ads video ads ad-supported over 20 billion USD (2020) shopping ads story ads sponsored posts carousel ads over $20 billion in 2020 photo ads |
| gptkbp:analytics |
third-party tools
available for businesses Instagram Insights |
| gptkbp:api |
gptkb:Instagram_Insights_API
gptkb:Instagram_Shopping_API gptkb:Instagram_Graph_API available for developers Instagram Basic Display API |
| gptkbp:available_in |
multiple languages
|
| gptkbp:available_on |
gptkb:Android
gptkb:i_OS web |
| gptkbp:awarded_to |
blue badge
|
| gptkbp:capacity |
over 1 billion
100 million |
| gptkbp:ceo |
gptkb:Adam_Mosseri
|
| gptkbp:challenges |
fake news
user privacy concerns content moderation algorithm changes Privacy concerns privacy issues cyberbullying Content moderation issues content moderation issues mental health concerns fake accounts content moderation challenges Algorithm transparency Fake accounts and bots Mental health impact competition from Tik Tok |
| gptkbp:community_events |
Instagram Live events
Instagram challenges Instagram giveaways |
| gptkbp:community_impact |
gptkb:social_interaction
cultural trends self-expression Impact on mental health Cultural phenomena business marketing shapes public opinion influences trends affects mental health drives e-commerce promotes social movements Influence on social trends |
| gptkbp:competitors |
gptkb:Twitter
gptkb:Pinterest gptkb:Snapchat gptkb:Tik_Tok gptkb:You_Tube |
| gptkbp:content |
AI tools
Community guidelines safety features reporting tools community guidelines Reporting tools human review content filters block feature |
| gptkbp:content_moderation_policies |
in place
|
| gptkbp:content_type |
gptkb:stories
gptkb:IGTV images user-generated content videos photos live streams Reels video sharing photo sharing live videos reels professional content commercial content IGTV videos |
| gptkbp:cultural_impact |
gptkb:community_building
gptkb:Identity_and_Access_Management gptkb:networking digital marketing mental health awareness user interaction user-generated content content creation online communities visual communication digital marketing strategies fashion trends influencer marketing visual storytelling brand engagement food culture social media trends self-presentation social activism influenced fashion trends travel inspiration online reputation management self-promotion aesthetic movements influencer culture brand marketing influenced lifestyle trends influenced visual storytelling influenced political discussions influenced beauty trends influenced food trends influenced travel trends influenced mental health discussions changed photography trends created a new form of advertising created a platform for activism created new forms of communication created new job opportunities influenced social media marketing popularized hashtags popularized influencer culture popularized user-generated content |
| gptkbp:data_privacy |
yes
data collection age restrictions user consent user data collection User control over data data collection practices Content moderation user data protection block users user control over data Data collection and usage User data collection data collection and usage data settings user content ownership public and private accounts account privacy options |
| gptkbp:debut |
i OS only
|
| gptkbp:demographics |
businesses
young adults teenagers influencers millennials creators popular among teenagers popular among millennials popular among brands popular among influencers predominantly younger audience more female users than male predominantly ages 18-34 |
| gptkbp:desktop_access |
available
|
| gptkbp:developed_by |
gptkb:Facebook,_Inc.
|
| gptkbp:direct_messaging |
available
|
| gptkbp:engagement |
shares
comments likes likes and comments |
| gptkbp:events |
gptkb:Instagram_Live
gptkb:Instagram_Shopping Instagram Reels Challenge Instagram Creator Week Instagram Shopping events |
| gptkbp:features |
gptkb:stories
gptkb:IGTV shopping Photo sharing filters comments live streaming Stories Reels Direct messaging Video sharing likes Direct Messaging video sharing photo sharing direct messaging photo and video sharing reels |
| gptkbp:filter_type |
photo editing
photo editing tools video filters photo filters |
| gptkbp:first_android_app_release |
April 2012
|
| gptkbp:first_web_profile_launch |
November 2012
|
| gptkbp:focus |
video content
|
| gptkbp:founded |
gptkb:2010
October 6, 2010 October 2010 |
| gptkbp:founded_by |
gptkb:Kevin_Systrom
gptkb:Mike_Krieger October 6, 2010 |
| gptkbp:founded_in |
gptkb:Kevin_Systrom
gptkb:2010 |
| gptkbp:founder |
gptkb:Kevin_Systrom
gptkb:Mike_Krieger |
| gptkbp:future_plans |
Augmented reality features
Improved user engagement tools augmented reality filters Enhanced shopping features Expanded video capabilities Increased focus on creator monetization enhanced shopping features improved user engagement tools |
| gptkbp:has_a_focus_on |
photo sharing
|
| gptkbp:has_feature |
gptkb:Close_Friends
gptkb:Highlights gptkb:advertising Account Verification Filters Shopping Live Streaming Insights Guides analytics tools guides shopping user-generated content two-factor authentication filters live streaming Photo Editing account verification highlights content discovery Hashtags Video Chat photo editing Business Profiles story insights hashtags close friends shoppable posts direct messaging story sharing business tools Collabs Explore Page Reels Remix Shopping Tags story countdowns story highlights story mentions story quizzes video posts business profiles branded content creator accounts saved posts shopping tags story links story music story polls story questions story stickers location tagging Creator Studio Link in Bio Story Highlights carousel posts Location Tagging Instagram ads checkout on Instagram Shopping in Stories product tags collaborative posts Branded Content Tools Story Music comment filtering live insights multi-posts reels insights restricted accounts shopping in stories story effects Saved Posts Shopping in Explore Story Analytics Story Archive Story Countdown Story Effects Story Highlights Cover Story Polls Story Questions Story Stickers Story Templates |
| gptkbp:has_features |
gptkb:stories
gptkb:IGTV gptkb:advertising analytics tools collaborations notifications shopping user-generated content filters influencer marketing live streaming content scheduling account verification commenting content discovery likes user engagement tools story insights hashtags video sharing photo sharing close friends story engagement direct messaging story sharing filters and effects story ads story countdowns story highlights story mentions story quizzes business profiles branded content explore page reels saved posts shopping tags story links story music story polls story questions story stickers multi-account support location tagging carousel posts story analytics story interactions repost feature story performance story reactions story visibility |
| gptkbp:has_part |
gptkb:Instagram_Ads_Manager
gptkb:Instagram_Badges gptkb:Instagram_Brand_Partnerships gptkb:Instagram_Guides gptkb:Instagram_IGTV gptkb:Instagram_Reels_Remix gptkb:Instagram_Checkout gptkb:Instagram_Live gptkb:Instagram_Lite gptkb:Instagram_Shopping gptkb:Instagram_Music gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio gptkb:Instagram_Business_Profile gptkb:Instagram_Ads Instagram Insights Instagram Verification Instagram Collabs Instagram Countdown Timer Instagram Emoji Slider Instagram Explore Instagram Filters Instagram Filters and Effects Instagram Highlights Instagram Influencer Marketing Instagram Link Stickers Instagram Music Stickers Instagram Polls Instagram Questions Instagram Quizzes Instagram Shopping Posts Instagram Shopping Tags Instagram Stickers Instagram Story Highlights Instagram Video Chat Instagram Live Rooms Instagram Stories Highlights Instagram Ads for Explore Instagram Ads for Feed Instagram Ads for Reels Instagram Ads for Shopping Instagram Ads for Stories Instagram Audience Insights Instagram Collab Instagram Content Creation Tools Instagram Engagement Metrics Instagram Guides for Shopping Instagram Insights for Business Instagram Music Features Instagram Personal Account Instagram Photo Editing Tools Instagram Reels Ads Instagram Reels Insights Instagram Shopping Ads Instagram Shopping Insights Instagram Shopping from Creators Instagram Shopping in Explore Instagram Story Insights Instagram Video Creation Tools |
| gptkbp:has_programs |
personalization
engagement metrics explore page personalized feed content ranking engagement-based engagement-based ranking |
| gptkbp:has_user_count |
over 1 billion monthly active users
|
| gptkbp:has_user_generated_content |
yes
|
| gptkbp:headquarters |
gptkb:Menlo_Park,_California
gptkb:San_Francisco,_California gptkb:Menlo_Park,_California,_USA |
| https://www.w3.org/2000/01/rdf-schema#label |
Instagram
|
| gptkbp:igtvduration |
up to 60 minutes
|
| gptkbp:igtvfeature_launched |
June 20, 2018
|
| gptkbp:impact |
gptkb:cultural_identity
gptkb:cultural_heritage gptkb:market_research gptkb:community_building gptkb:cultural_exchange gptkb:information_dissemination gptkb:communication gptkb:networking gptkb:social_interaction gptkb:social_justice gptkb:social_movements community engagement mental health brand awareness brand loyalty civic engagement creativity cultural diversity digital communication social change cultural awareness customer feedback digital literacy digital marketing e-commerce globalization user engagement user-generated content youth engagement advertising strategies civic participation content creation cultural preservation cultural representation online communities social cohesion social media marketing social responsibility visual communication cultural trends social dynamics identity formation inspiration self-expression community activism influencer marketing social norms social entrepreneurship social equity social impact social influence youth culture visual storytelling brand engagement peer interaction trends content discovery cultural dialogue cultural sustainability online privacy digital citizenship digital storytelling self-presentation personal branding social activism social innovation social networking visual culture influencer culture |
| gptkbp:influence |
gptkb:common
widely used |
| gptkbp:integration |
gptkb:Whats_App
gptkb:communication gptkb:Facebook |
| gptkbp:is_a |
gptkb:Social_Media
|
| gptkbp:is_popular_in |
gptkb:Brazil
gptkb:India gptkb:United_States |
| gptkbp:language_support |
multiple languages
multiple over 30 languages |
| gptkbp:launch_date |
October 6, 2010
|
| gptkbp:launched |
October 6, 2010
October 2010 |
| gptkbp:launched_in |
gptkb:2010
|
| gptkbp:location_tagging |
available
|
| gptkbp:management |
shopping
ads analytics shopping features ads manager |
| gptkbp:members |
gptkb:@roxanneemery
|
| gptkbp:mobile_app |
gptkb:Instagram_App
gptkb:Instagram_Lite gptkb:Instagram_for_Android gptkb:Instagram_for_i_OS gptkb:Instagram_Shopping gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:IGTV gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio gptkb:Android gptkb:i_OS available free available on Android subscription features available on i OS Instagram Insights |
| gptkbp:monetization |
gptkb:Instagram_Shopping
gptkb:advertising Affiliate marketing shopping affiliate marketing influencer marketing Sponsored posts shopping features shopping ads sponsored posts Shopping features |
| gptkbp:music_genre |
gptkb:art
gptkb:food gptkb:lifestyle gptkb:photography gptkb:Fashion travel fitness |
| gptkbp:notable_event |
# Blackout Tuesday
# Ice Bucket Challenge |
| gptkbp:notable_feature |
gptkb:stories
gptkb:IGTV filters comments likes direct messaging reels |
| gptkbp:notable_features |
gptkb:Instagram_Business_Accounts
gptkb:Instagram_Ads_Manager gptkb:Instagram_Badges gptkb:Instagram_Guides gptkb:Instagram_Reels_Remix gptkb:Instagram_Checkout gptkb:stories gptkb:Instagram_Live gptkb:Instagram_API gptkb:Instagram_Shopping gptkb:Instagram_Music gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:IGTV gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio likes reels Instagram Insights Instagram Stories Ads Instagram Business Tools Instagram Explore Instagram Filters Instagram Highlights Instagram Polls Instagram Questions Instagram Quizzes Instagram Shopping Tags Instagram Stickers Instagram Video Chat Instagram Collab Instagram Reels Ads Instagram Shopping Ads Instagram Activity Status Instagram Archive Instagram Close Friends Instagram Creator Accounts Instagram Creator Fund Instagram Explore Ads Instagram Feed Ads Instagram Hashtags Instagram IGTV Ads Instagram Live Shopping Instagram Location Tags Instagram Mentions |
| gptkbp:notable_users |
gptkb:Kim_Kardashian
gptkb:Beyonce gptkb:Selena_Marie_Gomez gptkb:celebrities gptkb:Ariana_Grande gptkb:Taylor_Swift gptkb:Dwayne_Johnson gptkb:Cristiano_Ronaldo gptkb:Lionel_Messi gptkb:Kylie_Jenner gptkb:Justin_Drew_Bieber Celebrities Brands influencers Influencers brands |
| gptkbp:number_of_players |
global reach
demographics high engagement rates average time spent per user average user spends 30 minutes per day most downloaded app in 2010 most popular social media platform among teens most downloaded app |
| gptkbp:official_language |
English
|
| gptkbp:operational_period |
over 1 billion
|
| gptkbp:owned_by |
gptkb:Meta_Platforms,_Inc.
gptkb:Facebook |
| gptkbp:parent_company |
gptkb:Facebook,_Inc.
gptkb:Meta_Platforms,_Inc. gptkb:Meta_Platforms |
| gptkbp:parent_organization |
gptkb:Meta_Platforms,_Inc.
gptkb:Meta_Platforms |
| gptkbp:partnerships |
gptkb:celebrities
Businesses businesses Advertisers events Various brands advertisers advertising agencies content creators influencers various brands Content creators brands nonprofits Non-profits brands and businesses |
| gptkbp:photo_filters |
available
|
| gptkbp:platform |
gptkb:website
gptkb:Android gptkb:Web gptkb:i_OS gptkb:mobile_applications influencer marketing web brand promotion |
| gptkbp:platforms |
gptkb:Android
gptkb:Web gptkb:i_OS web |
| gptkbp:provides_guidance_on |
yes
content restrictions content moderation enforced anti-bullying policy content moderation policies prohibits harassment prohibits spam harassment policy hate speech policy nudity policy No harassment No hate speech No nudity No spam prohibits hate speech prohibits nudity Respect intellectual property user behavior policies |
| gptkbp:reach |
available in multiple languages
available in over 200 countries used worldwide available in over 30 languages |
| gptkbp:reels_duration |
up to 90 seconds
|
| gptkbp:reels_feature_launched |
August 5, 2020
|
| gptkbp:revenue |
gptkb:advertising
$20 billion (2020) $24 billion (2020) $24 billion (2021) over $20 billion (2020) |
| gptkbp:security |
GDPR compliant
CCPA compliant |
| gptkbp:security_features |
Two-factor authentication
two-factor authentication Reporting tools account verification privacy settings public accounts Account privacy settings account privacy settings private accounts |
| gptkbp:services |
community guidelines
user agreement Photo and video sharing |
| gptkbp:shopping_features |
gptkb:Instagram_Shopping
checkout feature product tags |
| gptkbp:social_media |
gptkb:common
gptkb:social_movements popular user engagement viral content #tbt #art #beautiful #cute #family #fashion #fitness #followme #food #friends #fun #happy #inspiration #instadaily #instagood #lifestyle #love #motivation #music #nature #photography #photooftheday #picoftheday #quotes #selfie #travel # Art # Fashion # Fitness # Food # Insta Good # Love # Nature # Photo Of The Day # Travel #followforfollow #instabeautiful #instafamily #instafashion #instafollow #instafollowme #instafood #instafriends #instafun #instahappy #instalife #instalike #instamood #instapic #instapicoftheday #instastyle #instatravel #life #likeforlike #memes #style popular for trends over 140 million hashtags used daily popular for discovery #insta #instaart #instaartist #instagoodnight #instalove #instaquote #repost #summer popular for marketing |
| gptkbp:stories_duration |
24 hours
15 seconds |
| gptkbp:stories_feature_launched |
August 2, 2016
|
| gptkbp:stories_highlights |
available
|
| gptkbp:streaming_platforms |
available
live video feature |
| gptkbp:supports |
gptkb:IGTV
gptkb:advertising Influencer Marketing business accounts filters live streaming hashtags video sharing photo sharing direct messaging shopping features creator accounts reels location tagging stories feature |
| gptkbp:symbolism |
available
|
| gptkbp:trends |
gptkb:art
gptkb:food gptkb:challenges gptkb:common gptkb:Fashion Influencer marketing User-generated content shopping user-generated content memes travel fitness Visual storytelling influencer marketing live streaming viral videos visual storytelling social media trends social commerce hashtags visual content Short-form video content Hashtag campaigns e-commerce integration short-form video live shopping augmented reality filters collaborative posts |
| gptkbp:type |
gptkb:public_company
Photo and Video Sharing photo and video sharing photo and video sharing service |
| gptkbp:updates |
policy changes
user feedback algorithm changes bug fixes new features security enhancements user interface changes feature additions |
| gptkbp:user |
over 1 billion
over 1 billion monthly active users |
| gptkbp:user_base |
over 1 billion monthly active users
|
| gptkbp:user_engagement |
gptkb:IGTV
high user-generated content shares comments influencer marketing live streaming viral challenges likes brand collaborations direct messaging direct messages high engagement rates reels follows likes and comments saves polls and questions |
| gptkbp:user_feedback |
generally positive
|
| gptkbp:user_interface |
gptkb:mobile_app
web interface mobile-friendly intuitive dark mode desktop site |
| gptkbp:verification_process |
blue checkmark
|
| gptkbp:website |
instagram.com
|
| gptkbp:bfsParent |
gptkb:radar_system
gptkb:civil_aviation gptkb:video_games gptkb:Bhad_Bhabie gptkb:Lana_Condor gptkb:Laverne_Cox gptkb:Fergie gptkb:Gemma_Chan gptkb:City gptkb:fans gptkb:art gptkb:Bruno_Mars gptkb:Emily_Blunt gptkb:Margot_Robbie gptkb:Billie_Joe_Armstrong gptkb:Gunna gptkb:Charlize_Theron gptkb:Kesha gptkb:Megan_Anna_Rapinoe gptkb:Tyler,_the_Creator gptkb:21_Savage gptkb:A_Boogie_Wit_Da_Hoodie gptkb:Anne_Jacqueline_Hathaway gptkb:Ariana_De_Bose gptkb:Awkwafina gptkb:Beyonce gptkb:Da_Baby gptkb:Demi_Lovato gptkb:Diana_Krall gptkb:Dolly_Rebecca_Parton gptkb:Gwen_Renée_Stefani gptkb:H._E._Ed_Sheeran gptkb:H._E._Ellen_De_Generes gptkb:H._E._Megan_Thee_Stallion gptkb:Janelle_Monáe gptkb:Jennifer_Lynn_Lopez gptkb:Juice_WRLD gptkb:Kendrick_Lamar gptkb:Lil_Baby gptkb:Lil_Nas_X gptkb:Lil_Uzi_Vert gptkb:Lupita_Nyong'o gptkb:Miley_Ray_Cyrus gptkb:Misty_Copeland gptkb:NLE_Choppa gptkb:Nicki_Minaj gptkb:President_Barack_Obama gptkb:SZA gptkb:Saba gptkb:Scarlett_Johansson gptkb:Selena_Marie_Gomez gptkb:Shakira gptkb:Sia gptkb:Ski_Mask_the_Slump_God gptkb:Tee_Grizzley gptkb:Viola_Ann_Davis gptkb:YBN_Nahmir gptkb:Ariana_Grande gptkb:Cardi_B gptkb:Catholic_Church gptkb:Constance_Wu gptkb:David_Byrne gptkb:Diana_Ross gptkb:Dua_Lipa gptkb:Jessica_Chastain gptkb:Katy_Perry gptkb:Lil_Wayne gptkb:Lil_Yachty gptkb:Lizzo gptkb:Neil_Gaiman gptkb:Olivia_Rodrigo gptkb:Oprah_Winfrey gptkb:Polo_G gptkb:Rihanna gptkb:Shawn_Mendes gptkb:Taylor_Swift gptkb:Travis_Scott gptkb:Willie_Nelson gptkb:Céline_Dion gptkb:Stevie_Wonder gptkb:Tennessee_Titans gptkb:Tinashe gptkb:Barbra_Joan_Streisand gptkb:Adele gptkb:Donald_Trump gptkb:Drake gptkb:Halsey gptkb:Jeff_Koons gptkb:Joe_Biden gptkb:John_Legend gptkb:Lady_Gaga gptkb:Legacy gptkb:Lin-Manuel_Miranda gptkb:Liza_Minnelli gptkb:Mac_Miller gptkb:Maya_Rudolph gptkb:Mindy_Kaling gptkb:National_Institutes_of_Health gptkb:Nicole_Kidman gptkb:Post_Malone gptkb:Rapsody gptkb:Tom_Hanks gptkb:Tony_Bennett gptkb:Bette_Midler gptkb:Doja_Cat gptkb:Kamala_Harris gptkb:Billie_Eilish gptkb:Emma_Stone gptkb:Jennifer_Lawrence gptkb:Malala_Yousafzai gptkb:National_Cherry_Blossom_Festival gptkb:Isaiah_Rashad gptkb:Webby_Awards gptkb:National_Museum_of_American_History gptkb:The_Nashville_Ballet gptkb:tourism gptkb:City_Girls gptkb:Iggy_Azalea gptkb:Kid_Cudi gptkb:Pop_Smoke gptkb:Tufts_Republicans gptkb:Young_Thug gptkb:JID gptkb:Joey_Bada$$ gptkb:Kash_Doll gptkb:King_Von gptkb:Saweetie gptkb:Tierra_Whack gptkb:Trippie_Redd gptkb:XXXTentacion gptkb:National_Society_of_Black_Engineers,_Inc. gptkb:opening_ceremony gptkb:Logic gptkb:Future gptkb:book gptkb:Chance_the_Rapper gptkb:Everett_Independent gptkb:Lil_Durk gptkb:Nashville_Predators gptkb:Cupcakke gptkb:Denzel_Curry_Sr. gptkb:Cher gptkb:Madonna gptkb:Web gptkb:film |
| gptkbp:bfsLayer |
3
|