Statements (924)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:music_festival
gptkb:software_framework |
| gptkbp:bfsLayer |
2
|
| gptkbp:bfsParent |
gptkb:architect
gptkb:physicist gptkb:award gptkb:political_movement gptkb:Author gptkb:Person |
| gptkbp:acquired |
gptkb:Facebook,_Inc.
gptkb:Twitter_account $1 billion April 9, 2012 |
| gptkbp:acquisition |
gptkb:Burbn
gptkb:2012 gptkb:Facebook,_Inc. gptkb:IGTV gptkb:operating_system gptkb:mountain gptkb:Boomerang 1 billion USD Direct Threads March 2010 $1 billion October 2015 approximately $1 billion June 2018 January 2012 July 2021 March 2015 global expansion August 2020 enhanced user experience Reels August 2014 partnerships with brands focus on mental health initiatives introduction of new features Hyperlapse April 9, 2012 introduction of new privacy features increased mobile usage enhanced brand visibility focus on authenticity enhanced user interaction increased focus on storytelling increased brand collaborations increased user base focus on user-generated content Acquired by Facebook development of advertising tools development of analytics for businesses development of augmented reality filters development of business profiles development of content moderation tools development of creator accounts development of cross-platform sharing. development of shopping features enhanced advertising capabilities enhanced advertising revenue enhanced analytics tools enhanced community guidelines enhanced influencer marketing enhanced video content improved user engagement increased competition with Snapchat increased focus on community building increased focus on influencers increased focus on user feedback increased focus on video content integration with Facebook introduction of algorithmic feed introduction of branded content tools introduction of new engagement metrics introduction of new filters introduction of shopping features in stories introduction of shopping tags acquired by Facebook in 2012 |
| gptkbp:advertising |
gptkb:film_production_company
gptkb:Instagram_Ads video ads ad-supported over 20 billion USD (2020) shopping ads story ads sponsored posts carousel ads over $20 billion in 2020 photo ads |
| gptkbp:analysis |
third-party tools
available for businesses Instagram Insights |
| gptkbp:api |
gptkb:Instagram_Insights_API
gptkb:Instagram_Shopping_API gptkb:Instagram_Graph_API available for developers Instagram Basic Display API |
| gptkbp:apparent_magnitude |
up to 60 minutes
|
| gptkbp:application |
gptkb:Instagram_App
gptkb:Instagram_Lite gptkb:Instagram_for_Android gptkb:Instagram_for_i_OS gptkb:Instagram_Shopping gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:CEO gptkb:IGTV gptkb:operating_system gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio gptkb:stock_market_index free available on Android subscription features available on i OS Instagram Insights |
| gptkbp:audience |
gptkb:IGTV
high user-generated content shares comments influencer marketing live streaming viral challenges likes brand collaborations direct messaging direct messages high engagement rates reels follows likes and comments saves polls and questions |
| gptkbp:awarded_by |
blue badge
|
| gptkbp:capacity |
over 1 billion
100 million |
| gptkbp:ceo |
gptkb:Adam_Mosseri
|
| gptkbp:challenges |
fake news
user privacy concerns content moderation algorithm changes Privacy concerns privacy issues cyberbullying Content moderation issues content moderation issues mental health concerns fake accounts content moderation challenges Algorithm transparency Fake accounts and bots Mental health impact competition from Tik Tok |
| gptkbp:communication |
gptkb:stock_market_index
|
| gptkbp:community_events |
Instagram Live events
Instagram challenges Instagram giveaways |
| gptkbp:community_impact |
gptkb:event
cultural trends self-expression Impact on mental health Cultural phenomena business marketing shapes public opinion influences trends affects mental health drives e-commerce promotes social movements Influence on social trends |
| gptkbp:competitors |
gptkb:Pinterest
gptkb:Snapchat gptkb:Tik_Tok gptkb:television_channel gptkb:Twitter_account |
| gptkbp:contains_story |
August 2, 2016
|
| gptkbp:content_type |
gptkb:stories
gptkb:IGTV images user-generated content videos photos live streams Reels video sharing photo sharing live videos reels professional content commercial content IGTV videos |
| gptkbp:created |
gptkb:battle
|
| gptkbp:cultural_impact |
gptkb:community_building
gptkb:Company gptkb:television_channel digital marketing mental health awareness user interaction user-generated content content creation online communities visual communication digital marketing strategies fashion trends influencer marketing visual storytelling brand engagement food culture social media trends self-presentation social activism influenced fashion trends travel inspiration online reputation management self-promotion aesthetic movements influencer culture brand marketing influenced lifestyle trends influenced visual storytelling influenced political discussions influenced beauty trends influenced food trends influenced travel trends influenced mental health discussions changed photography trends created a new form of advertising created a platform for activism created new forms of communication created new job opportunities influenced social media marketing popularized hashtags popularized influencer culture popularized user-generated content |
| gptkbp:data_privacy |
gptkb:battle
data collection age restrictions user consent user data collection User control over data data collection practices Content moderation user data protection block users user control over data Data collection and usage User data collection data collection and usage data settings user content ownership public and private accounts account privacy options |
| gptkbp:debut_year |
i OS only
|
| gptkbp:demographics |
businesses
young adults teenagers influencers millennials creators popular among teenagers popular among millennials popular among brands popular among influencers predominantly younger audience more female users than male predominantly ages 18-34 |
| gptkbp:desktop_environment |
gptkb:stock_market_index
|
| gptkbp:developed_by |
gptkb:Facebook,_Inc.
|
| gptkbp:duration |
24 hours
15 seconds up to 90 seconds |
| gptkbp:events |
gptkb:Instagram_Live
gptkb:Instagram_Shopping Instagram Reels Challenge Instagram Creator Week Instagram Shopping events |
| gptkbp:features |
gptkb:stories
gptkb:Instagram_Shopping gptkb:IGTV shopping Photo sharing filters comments live streaming Stories Reels Direct messaging Video sharing likes Direct Messaging video sharing photo sharing direct messaging photo and video sharing reels checkout feature product tags |
| gptkbp:feedback |
generally positive
|
| gptkbp:first_released |
April 2012
|
| gptkbp:focus |
video content
|
| gptkbp:focuses_on |
photo sharing
|
| gptkbp:founded |
gptkb:Kevin_Systrom
gptkb:2010 gptkb:Mike_Krieger October 6, 2010 October 2010 |
| gptkbp:founder |
gptkb:Kevin_Systrom
gptkb:Mike_Krieger |
| gptkbp:future_plans |
Augmented reality features
Improved user engagement tools augmented reality filters Enhanced shopping features Expanded video capabilities Increased focus on creator monetization enhanced shopping features improved user engagement tools |
| gptkbp:genre |
gptkb:Photographer
gptkb:product gptkb:museum gptkb:brand gptkb:artwork travel fitness |
| gptkbp:has_content |
AI tools
Community guidelines safety features reporting tools community guidelines Reporting tools human review content filters block feature |
| gptkbp:has_feature |
gptkb:film_production_company
gptkb:stories gptkb:IGTV gptkb:Close_Friends gptkb:Highlights gptkb:battle Account Verification Filters Shopping Live Streaming Insights Guides analytics tools collaborations guides notifications shopping user-generated content two-factor authentication filters influencer marketing live streaming Photo Editing content scheduling account verification highlights commenting content discovery Hashtags Video Chat likes photo editing user engagement tools Business Profiles story insights hashtags video sharing photo sharing close friends story engagement shoppable posts direct messaging story sharing business tools Collabs Explore Page Reels Remix Shopping Tags filters and effects story ads story countdowns story highlights story mentions story quizzes video posts business profiles branded content creator accounts explore page reels saved posts shopping tags story links story music story polls story questions story stickers multi-account support location tagging Creator Studio Link in Bio Story Highlights carousel posts Location Tagging Instagram ads story analytics story interactions checkout on Instagram Shopping in Stories product tags collaborative posts Branded Content Tools Story Music comment filtering live insights multi-posts reels insights restricted accounts shopping in stories story effects Saved Posts Shopping in Explore Story Analytics Story Archive Story Countdown Story Effects Story Highlights Cover Story Polls Story Questions Story Stickers Story Templates repost feature story performance story reactions story visibility |
| gptkbp:has_member |
over 1 billion monthly active users
|
| gptkbp:has_part |
gptkb:Instagram_Ads_Manager
gptkb:Instagram_Badges gptkb:Instagram_Brand_Partnerships gptkb:Instagram_Guides gptkb:Instagram_IGTV gptkb:Instagram_Reels_Remix gptkb:Instagram_Checkout gptkb:Instagram_Live gptkb:Instagram_Lite gptkb:Instagram_Shopping gptkb:Instagram_Music gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio gptkb:Instagram_Business_Profile gptkb:Instagram_Ads Instagram Insights Instagram Verification Instagram Collabs Instagram Countdown Timer Instagram Emoji Slider Instagram Explore Instagram Filters Instagram Filters and Effects Instagram Highlights Instagram Influencer Marketing Instagram Link Stickers Instagram Music Stickers Instagram Polls Instagram Questions Instagram Quizzes Instagram Shopping Posts Instagram Shopping Tags Instagram Stickers Instagram Story Highlights Instagram Video Chat Instagram Live Rooms Instagram Stories Highlights Instagram Ads for Explore Instagram Ads for Feed Instagram Ads for Reels Instagram Ads for Shopping Instagram Ads for Stories Instagram Audience Insights Instagram Collab Instagram Content Creation Tools Instagram Engagement Metrics Instagram Guides for Shopping Instagram Insights for Business Instagram Music Features Instagram Personal Account Instagram Photo Editing Tools Instagram Reels Ads Instagram Reels Insights Instagram Shopping Ads Instagram Shopping Insights Instagram Shopping from Creators Instagram Shopping in Explore Instagram Story Insights Instagram Video Creation Tools |
| gptkbp:has_programs |
personalization
engagement metrics explore page personalized feed content ranking engagement-based engagement-based ranking |
| gptkbp:headquarters |
gptkb:Menlo_Park,_California
gptkb:San_Francisco,_California gptkb:Menlo_Park,_California,_USA |
| gptkbp:highlights |
gptkb:stock_market_index
|
| https://www.w3.org/2000/01/rdf-schema#label |
Instagram
|
| gptkbp:impact |
gptkb:aircraft
gptkb:political_movement gptkb:community_building gptkb:cultural_exchange gptkb:film_production_company gptkb:information_dissemination gptkb:television_channel gptkb:archaeological_site gptkb:event gptkb:organization community engagement mental health brand awareness brand loyalty civic engagement creativity cultural diversity digital communication social change cultural awareness customer feedback digital literacy digital marketing e-commerce globalization user engagement user-generated content youth engagement advertising strategies civic participation content creation cultural preservation cultural representation online communities social cohesion social media marketing social responsibility visual communication cultural trends social dynamics identity formation inspiration self-expression community activism influencer marketing social norms social entrepreneurship social equity social impact social influence youth culture visual storytelling brand engagement peer interaction trends content discovery cultural dialogue cultural sustainability online privacy digital citizenship digital storytelling self-presentation personal branding social activism social innovation social networking visual culture influencer culture |
| gptkbp:influence |
gptkb:standard
widely used |
| gptkbp:integrates_with |
gptkb:Whats_App
gptkb:Twitter_account gptkb:mobile_application |
| gptkbp:is_a |
gptkb:software_framework
|
| gptkbp:is_available_in |
multiple languages
|
| gptkbp:is_available_on |
gptkb:CEO
gptkb:operating_system web |
| gptkbp:is_engaged_in |
shares
comments likes likes and comments |
| gptkbp:is_popular_in |
gptkb:Brazil
gptkb:India gptkb:United_States |
| gptkbp:language |
multiple languages
multiple over 30 languages |
| gptkbp:launch_date |
October 6, 2010
|
| gptkbp:launch_site |
November 2012
|
| gptkbp:launched |
gptkb:2010
October 6, 2010 October 2010 August 5, 2020 June 20, 2018 |
| gptkbp:manager |
shopping
ads analytics shopping features ads manager |
| gptkbp:members |
gptkb:@roxanneemery
|
| gptkbp:monetization |
gptkb:Instagram_Shopping
gptkb:battle Affiliate marketing shopping affiliate marketing influencer marketing Sponsored posts shopping features shopping ads sponsored posts Shopping features |
| gptkbp:notable_event |
# Blackout Tuesday
# Ice Bucket Challenge |
| gptkbp:notable_feature |
gptkb:stories
gptkb:IGTV filters comments likes direct messaging reels |
| gptkbp:notable_features |
gptkb:Instagram_Business_Accounts
gptkb:Instagram_Ads_Manager gptkb:Instagram_Badges gptkb:Instagram_Guides gptkb:Instagram_Reels_Remix gptkb:Instagram_Checkout gptkb:stories gptkb:Instagram_Live gptkb:Instagram_API gptkb:Instagram_Shopping gptkb:Instagram_Music gptkb:Instagram_Direct gptkb:Instagram_Stories gptkb:IGTV gptkb:Instagram_Reels gptkb:Instagram_Creator_Studio likes reels Instagram Insights Instagram Stories Ads Instagram Business Tools Instagram Explore Instagram Filters Instagram Highlights Instagram Polls Instagram Questions Instagram Quizzes Instagram Shopping Tags Instagram Stickers Instagram Video Chat Instagram Collab Instagram Reels Ads Instagram Shopping Ads Instagram Activity Status Instagram Archive Instagram Close Friends Instagram Creator Accounts Instagram Creator Fund Instagram Explore Ads Instagram Feed Ads Instagram Hashtags Instagram IGTV Ads Instagram Live Shopping Instagram Location Tags Instagram Mentions |
| gptkbp:notable_users |
gptkb:Kim_Kardashian
gptkb:Beyonce gptkb:Selena_Marie_Gomez gptkb:celebrities gptkb:Ariana_Grande gptkb:DJ gptkb:Justin_Bieber gptkb:Taylor_Swift gptkb:Cristiano_Ronaldo gptkb:Lionel_Messi gptkb:Kylie_Jenner Celebrities Brands influencers Influencers brands |
| gptkbp:number_of_locations |
gptkb:stock_market_index
|
| gptkbp:number_of_teams |
global reach
demographics high engagement rates average time spent per user average user spends 30 minutes per day most downloaded app in 2010 most popular social media platform among teens most downloaded app |
| gptkbp:official_language |
English
|
| gptkbp:owner |
gptkb:Meta_Platforms,_Inc.
gptkb:Twitter_account |
| gptkbp:parent_company |
gptkb:Facebook,_Inc.
gptkb:Meta_Platforms,_Inc. gptkb:Meta_Platforms |
| gptkbp:partnerships |
gptkb:celebrities
Businesses businesses Advertisers events Various brands advertisers advertising agencies content creators influencers various brands Content creators brands nonprofits Non-profits brands and businesses |
| gptkbp:photography |
gptkb:stock_market_index
|
| gptkbp:platform |
gptkb:CEO
gptkb:software_framework gptkb:operating_system gptkb:website gptkb:mobile_application influencer marketing web brand promotion |
| gptkbp:population_trend |
gptkb:standard
gptkb:product gptkb:sports_event gptkb:museum gptkb:artwork Influencer marketing User-generated content shopping user-generated content memes travel fitness Visual storytelling influencer marketing live streaming viral videos visual storytelling social media trends social commerce hashtags visual content Short-form video content Hashtag campaigns e-commerce integration short-form video live shopping augmented reality filters collaborative posts |
| gptkbp:primary_user |
over 1 billion
over 1 billion monthly active users |
| gptkbp:provides_information_on |
gptkb:battle
content restrictions content moderation enforced anti-bullying policy content moderation policies prohibits harassment prohibits spam harassment policy hate speech policy nudity policy No harassment No hate speech No nudity No spam prohibits hate speech prohibits nudity Respect intellectual property user behavior policies |
| gptkbp:reach |
available in multiple languages
available in over 200 countries used worldwide available in over 30 languages |
| gptkbp:registration |
blue checkmark
|
| gptkbp:regulatory_compliance |
in place
|
| gptkbp:revenue |
gptkb:battle
$20 billion (2020) $24 billion (2020) $24 billion (2021) over $20 billion (2020) |
| gptkbp:security_features |
Two-factor authentication
two-factor authentication Reporting tools account verification privacy settings GDPR compliant CCPA compliant public accounts Account privacy settings account privacy settings private accounts |
| gptkbp:services |
community guidelines
user agreement Photo and video sharing |
| gptkbp:social_media |
gptkb:standard
gptkb:political_movement popular user engagement viral content #tbt #art #beautiful #cute #family #fashion #fitness #followme #food #friends #fun #happy #inspiration #instadaily #instagood #lifestyle #love #motivation #music #nature #photography #photooftheday #picoftheday #quotes #selfie #travel # Art # Fashion # Fitness # Food # Insta Good # Love # Nature # Photo Of The Day # Travel #followforfollow #instabeautiful #instafamily #instafashion #instafollow #instafollowme #instafood #instafriends #instafun #instahappy #instalife #instalike #instamood #instapic #instapicoftheday #instastyle #instatravel #life #likeforlike #memes #style popular for trends over 140 million hashtags used daily popular for discovery #insta #instaart #instaartist #instagoodnight #instalove #instaquote #repost #summer popular for marketing |
| gptkbp:streaming_platforms |
gptkb:stock_market_index
live video feature |
| gptkbp:supports |
gptkb:IGTV
gptkb:battle Influencer Marketing business accounts filters live streaming hashtags video sharing photo sharing direct messaging shopping features creator accounts reels location tagging stories feature |
| gptkbp:symbolism |
gptkb:stock_market_index
|
| gptkbp:type |
gptkb:Company
Photo and Video Sharing photo and video sharing photo and video sharing service |
| gptkbp:type_of |
photo editing
photo editing tools video filters photo filters |
| gptkbp:updates |
policy changes
user feedback algorithm changes bug fixes new features security enhancements user interface changes feature additions |
| gptkbp:user_base |
over 1 billion monthly active users
|
| gptkbp:user_interface |
gptkb:mobile_application
web interface mobile-friendly intuitive dark mode desktop site |
| gptkbp:website |
instagram.com
|