Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online Advertising
|
| gptkbp:alsoKnownAs |
SEA
|
| gptkbp:contrastsWith |
Search Engine Optimization
Organic Search Results |
| gptkbp:goal |
Brand Awareness
Drive Sales Generate Leads Increase Website Traffic |
| https://www.w3.org/2000/01/rdf-schema#label |
Search Engine Advertising
|
| gptkbp:involves |
gptkb:Budget_Management
gptkb:Cost-Per-Click A/B Testing Ad Extensions Targeting Ad Auctions Ad Copywriting Ad Impressions Ad Rank Bidding on Keywords Campaign Management Conversion Tracking Landing Pages Quality Score Remarketing Sponsored Listings |
| gptkbp:measures |
gptkb:Impressions
gptkb:Click-Through_Rate Conversion Rate Cost Per Acquisition Return on Ad Spend |
| gptkbp:platform |
gptkb:Baidu
gptkb:Google gptkb:Yahoo gptkb:Bing gptkb:Yandex |
| gptkbp:regulates |
Search Engines
Advertising Policies |
| gptkbp:relatedTo |
gptkb:Google_Ads
gptkb:Pay-Per-Click gptkb:Bing_Ads Search Engine Marketing Keyword Advertising |
| gptkbp:type |
gptkb:digital_marketing
gptkb:Paid_Search Performance Marketing |
| gptkbp:usedBy |
Businesses
Marketers Agencies E-commerce Companies |
| gptkbp:bfsParent |
gptkb:Search_Ads
|
| gptkbp:bfsLayer |
5
|