Statements (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Digital Marketing Channel
|
| gptkbp:alsoKnownAs |
Search Engine Marketing
|
| gptkbp:canAppearOn |
Bottom of Search Results
Partner Websites Top of Search Results |
| gptkbp:competitor |
Organic Search
Display Advertising Social Media Advertising |
| gptkbp:hasModel |
Auction-Based Bidding
|
| https://www.w3.org/2000/01/rdf-schema#label |
Paid Search
|
| gptkbp:managedBy |
Agencies
Advertisers In-House Marketing Teams |
| gptkbp:measures |
gptkb:Impressions
gptkb:Click-Through_Rate gptkb:Cost_Per_Click Conversion Rate Quality Score |
| gptkbp:optimizedFor |
A/B Testing
Ad Extensions Landing Page Optimization Negative Keywords Audience Targeting Bid Adjustments Conversion Tracking Quality Score Improvement |
| gptkbp:regulates |
Search Engine Policies
|
| gptkbp:relatedTo |
gptkb:Google_Ads
gptkb:Bing_Ads Pay-Per-Click Advertising Search Engine Results Page |
| gptkbp:requires |
gptkb:Budget
Account Setup Ad Copy Ad Groups Bid Management Campaign Structure Keyword Research Landing Page Performance Tracking |
| gptkbp:target |
Device Type
Demographics Geographic Location Keywords |
| gptkbp:usedFor |
Lead Generation
Brand Awareness Driving Website Traffic |
| gptkbp:bfsParent |
gptkb:Search_Ads
|
| gptkbp:bfsLayer |
5
|