Statements (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online Advertising Model
|
| gptkbp:abbreviation |
gptkb:PPC
|
| gptkbp:contrastsWith |
Cost Per Acquisition
Cost Per Impression |
| gptkbp:enables |
Lead Generation
Brand Awareness Traffic Generation |
| https://www.w3.org/2000/01/rdf-schema#label |
Pay-Per-Click
|
| gptkbp:introducedIn |
1990s
|
| gptkbp:involves |
Advertiser pays for each click
|
| gptkbp:measures |
gptkb:Click-Through_Rate
gptkb:Cost_Per_Click Conversion Rate Quality Score |
| gptkbp:platform |
gptkb:Google_Ads
gptkb:Facebook_Ads gptkb:Instagram_Ads gptkb:LinkedIn_Ads gptkb:Microsoft_Advertising |
| gptkbp:relatedTo |
gptkb:digital_marketing
Search Engine Optimization |
| gptkbp:requires |
Landing Page Optimization
Ad Copywriting Keyword Bidding |
| gptkbp:usedIn |
Search Engine Marketing
Display Advertising Social Media Advertising |
| gptkbp:bfsParent |
gptkb:PPC
|
| gptkbp:bfsLayer |
5
|