Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Metric
|
| gptkbp:abbreviation |
gptkb:CTR
|
| gptkbp:calculationMethod |
(number of clicks) / (number of impressions)
|
| gptkbp:expressedIn |
percentage
|
| https://www.w3.org/2000/01/rdf-schema#label |
Click-Through Rate
|
| gptkbp:importantFor |
gptkb:publisher
advertisers marketers |
| gptkbp:measures |
user engagement
effectiveness of an ad |
| gptkbp:relatedTo |
impression
conversion rate cost per click bounce rate |
| gptkbp:usedIn |
gptkb:digital_marketing
Advertising email marketing |
| gptkbp:valuation |
greater engagement
|
| gptkbp:bfsParent |
gptkb:CTR
gptkb:Search_Ads gptkb:Cost_Per_Click |
| gptkbp:bfsLayer |
5
|