Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online Advertising Format
|
| gptkbp:adExtensionType |
Call Extension
Callout Extension Location Extension Sitelink Extension Structured Snippet Extension |
| gptkbp:alsoKnownAs |
gptkb:Paid_Search
gptkb:Search_Engine_Advertising |
| gptkbp:canAutomate |
Bid Management Tools
|
| gptkbp:deliveredBy |
Search Engines
|
| gptkbp:displayedAt |
Search Engine Results Page
|
| gptkbp:distinctiveFeature |
Display Ads
Social Media Ads |
| https://www.w3.org/2000/01/rdf-schema#label |
Search Ads
|
| gptkbp:launchDate |
1990s
|
| gptkbp:majorProvider |
gptkb:Google
gptkb:Microsoft gptkb:Yahoo |
| gptkbp:managedBy |
Advertisers
|
| gptkbp:market |
Second Price Auction
|
| gptkbp:mayInclude |
Ad Extensions
|
| gptkbp:measures |
gptkb:Impressions
gptkb:Click-Through_Rate Conversion Rate Cost Per Acquisition |
| gptkbp:optimizedFor |
A/B Testing
Ad Copy Testing Landing Page Optimization Negative Keywords |
| gptkbp:platform |
gptkb:Google_Ads
gptkb:Microsoft_Advertising |
| gptkbp:priceRange |
gptkb:Cost_Per_Click
Cost Per Impression |
| gptkbp:purpose |
Drive Website Traffic
Increase Sales Lead Generation |
| gptkbp:regulates |
Search Engine Policies
|
| gptkbp:relatedTo |
gptkb:SEO
Organic Search Pay Per Click Search Engine Marketing |
| gptkbp:supportsFormat |
Call Ad
Shopping Ad Text Ad |
| gptkbp:target |
gptkb:smartphone
place Audience Segments Demographics Time of Day |
| gptkbp:targetAudience |
Search Engine Users
|
| gptkbp:targetingMethod |
Keyword Targeting
|
| gptkbp:bfsParent |
gptkb:App_Store
|
| gptkbp:bfsLayer |
4
|