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gptkbp:instanceOf
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gptkb:Online_Advertising_Format
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gptkbp:adExtensionType
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Call Extension
Callout Extension
Location Extension
Sitelink Extension
Structured Snippet Extension
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gptkbp:alsoKnownAs
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gptkb:Paid_Search
gptkb:Search_Engine_Advertising
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gptkbp:canAutomate
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Bid Management Tools
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gptkbp:deliveredBy
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Search Engines
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gptkbp:displayedAt
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Search Engine Results Page
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gptkbp:distinctiveFeature
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Display Ads
Social Media Ads
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gptkbp:launchDate
|
1990s
|
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gptkbp:majorProvider
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gptkb:Google
gptkb:Microsoft
gptkb:Yahoo
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gptkbp:managedBy
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Advertisers
|
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gptkbp:market
|
Second Price Auction
|
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gptkbp:mayInclude
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Ad Extensions
|
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gptkbp:measures
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gptkb:Impressions
gptkb:Click-Through_Rate
Conversion Rate
Cost Per Acquisition
|
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gptkbp:optimizedFor
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A/B Testing
Ad Copy Testing
Landing Page Optimization
Negative Keywords
|
|
gptkbp:platform
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gptkb:Google_Ads
gptkb:Microsoft_Advertising
|
|
gptkbp:priceRange
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gptkb:Cost_Per_Click
Cost Per Impression
|
|
gptkbp:purpose
|
Drive Website Traffic
Increase Sales
Lead Generation
|
|
gptkbp:regulates
|
Search Engine Policies
|
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gptkbp:relatedTo
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gptkb:SEO
Organic Search
Pay Per Click
Search Engine Marketing
|
|
gptkbp:supportsFormat
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Call Ad
Shopping Ad
Text Ad
|
|
gptkbp:target
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gptkb:smartphone
gptkb:place
Audience Segments
Demographics
Time of Day
|
|
gptkbp:targetAudience
|
Search Engine Users
|
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gptkbp:targetingMethod
|
Keyword Targeting
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gptkbp:bfsParent
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gptkb:App_Store
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gptkbp:bfsLayer
|
5
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Search Ads
|