Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online advertising pricing model
|
| gptkbp:abbreviation |
gptkb:CPC
|
| gptkbp:contrastsWith |
Cost-Per-Acquisition
Cost-Per-Impression Cost-Per-Lead |
| gptkbp:currency |
Usually measured in USD or local currency
|
| gptkbp:determines |
Ad auction
Ad quality score Bid amount |
| gptkbp:goal |
Drive traffic to website
|
| https://www.w3.org/2000/01/rdf-schema#label |
Cost-Per-Click
|
| gptkbp:introducedIn |
Late 1990s
|
| gptkbp:measures |
Cost to advertiser per ad click
|
| gptkbp:relatedTo |
gptkb:Pay-Per-Click
|
| gptkbp:usedBy |
gptkb:Google_Ads
gptkb:Facebook_Ads gptkb:Bing_Ads |
| gptkbp:usedIn |
Digital marketing
Display advertising Search engine advertising Social media advertising |
| gptkbp:bfsParent |
gptkb:Search_Engine_Advertising
|
| gptkbp:bfsLayer |
6
|