Google Ads

GPTKB entity

Statements (102)
Predicate Object
gptkbp:instanceOf online advertising platform
gptkbp:developedBy gptkb:Google
gptkbp:formerName gptkb:Google_AdWords
gptkbp:headquartersLocation gptkb:Mountain_View,_California,_USA
https://www.w3.org/2000/01/rdf-schema#label Google Ads
gptkbp:integratesWith gptkb:Google_Search
gptkb:YouTube
gptkb:Google_Analytics
gptkb:Google_Display_Network
gptkb:Google_Marketing_Platform
gptkb:Google_Merchant_Center
gptkb:Google_Tag_Manager
gptkbp:launched October 23, 2000
gptkbp:offers app advertising
display advertising
search advertising
shopping advertising
video advertising
gptkbp:parentCompany gptkb:Alphabet_Inc.
gptkbp:renamed July 24, 2018
gptkbp:supports gptkb:custom_affinity_audiences
gptkb:customer_match
gptkb:in-market_audiences
fraud detection
budget management
A/B testing
API access
account linking
ad customizers
ad delivery methods
ad delivery optimization
ad disapprovals
ad extensions
ad groups
ad policy enforcement
ad preview tool
ad quality score
ad review process
ad rotation
ad scheduling
affiliate location extensions
app extensions
app install ads
auction insights
audience targeting
automated ad suggestions
automated bidding
billing and invoicing
call tracking
call-only ads
callout extensions
campaign experiments
campaign management
conversion optimization
conversion tracking
conversion value tracking
cost-per-acquisition model
cost-per-impression model
custom intent audiences
demographic targeting
device targeting
dynamic search ads
hotel ads
household income targeting
image extensions
keyword targeting
labeling
lead form extensions
life events targeting
local ads
location extensions
location targeting
manager accounts (MCC)
mobile ads
multi-account management
negative keywords
offline conversion imports
parental status targeting
pay-per-click model
performance max campaigns
placement targeting
policy appeals
price extensions
promotion extensions
remarketing
responsive ads
search partners
search terms report
shared budgets
shopping ads
similar audiences
site link extensions
smart campaigns
structured snippet extensions
video ads
gptkbp:usedFor brand awareness
e-commerce sales
lead generation
online marketing
gptkbp:website https://ads.google.com/
gptkbp:bfsParent gptkb:Google
gptkbp:bfsLayer 4