Statements (168)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:advertising |
Display Ads
Video Ads video ads display ads Text Ads App Ads Shopping Ads billions of dollars annually text ads app promotion ads shopping ads app ads |
| gptkbp:advertising_models |
display advertising
video advertising search advertising shopping advertising app advertising |
| gptkbp:advertising_network |
gptkb:Google_Display_Network
gptkb:Ad_Mob gptkb:You_Tube_Ads Search Network |
| gptkbp:advertising_policies |
prohibited content
restricted content ad review process |
| gptkbp:analytics |
ad preview tool
keyword planner performance planner |
| gptkbp:bidding_strategies |
gptkb:CPC
CPM CPA ROAS |
| gptkbp:competitors |
gptkb:Facebook_Ads
gptkb:Amazon_Advertising gptkb:Linked_In_Ads gptkb:Twitter_Ads gptkb:Bing_Ads |
| gptkbp:customer_support |
phone support
chat support online help center |
| gptkbp:developed_by |
gptkb:Google
|
| gptkbp:features |
keyword targeting
conversion tracking remarketing ad scheduling location targeting |
| gptkbp:has |
Ad extensions
Automated bidding strategies Performance Max campaigns Responsive ads Smart campaigns |
| gptkbp:has_impact_on |
Brand awareness
Digital marketing strategies Lead generation E-commerce sales |
| https://www.w3.org/2000/01/rdf-schema#label |
Google Ads
|
| gptkbp:integrates_with |
gptkb:merchants
gptkb:Google_Analytics gptkb:You_Tube |
| gptkbp:integration |
gptkb:merchants
gptkb:Google_Analytics gptkb:Google_My_Business gptkb:You_Tube |
| gptkbp:is_accessible_by |
Mobile app
Web interface |
| gptkbp:is_available_in |
Over 100 countries
|
| gptkbp:is_known_for |
Real-time bidding
Targeted advertising High ROI Extensive reach |
| gptkbp:is_monitored_by |
Google's ad review team
|
| gptkbp:is_part_of |
gptkb:Google_Marketing_Platform
|
| gptkbp:is_subject_to |
Advertising policies
Ad auction process Quality Score system |
| gptkbp:is_targeted_at |
Demographic Targeting
Keyword Targeting Location Targeting Audience Targeting Remarketing keyword targeting remarketing demographic targeting location targeting |
| gptkbp:is_updated_by |
Features and policies
|
| gptkbp:is_used_by |
Large enterprises
Small businesses |
| gptkbp:language_support |
multiple languages
|
| gptkbp:launch_date |
October 2000
|
| gptkbp:launched_in |
gptkb:2000
|
| gptkbp:marketing_strategy |
gptkb:advertising
brand awareness Brand Awareness Lead Generation lead generation Website Traffic sales conversion app promotion App Installs |
| gptkbp:offers |
Pay-per-click advertising
Display advertising Video advertising Shopping ads App promotion ads |
| gptkbp:payment_methods |
gptkb:Pay_Pal
gptkb:credit_card Bank Transfer Direct Debit bank transfer monthly invoicing Prepaid Account |
| gptkbp:previous_name |
gptkb:Google_Ad_Words
|
| gptkbp:primary_function |
gptkb:advertising
online advertising |
| gptkbp:provides |
Ad performance metrics
Budget management tools Ad scheduling features A/ B testing tools |
| gptkbp:reach |
over 100 countries
available in multiple countries supports multiple languages |
| gptkbp:reports_to |
gptkb:A/_B_Testing
Performance Metrics Conversion Tracking performance metrics performance reports conversion tracking ad preview tool keyword planner A/ B testing |
| gptkbp:success |
Startups
Small Businesses Local Services Nonprofits E-commerce Stores |
| gptkbp:success_rate |
return on investment
conversion rate click-through rate |
| gptkbp:support |
gptkb:Roman_Empire
gptkb:customer_support community forums Online Help Center online help center |
| gptkbp:supports |
Multiple languages
Mobile advertising |
| gptkbp:target_audience |
Businesses
businesses |
| gptkbp:training_programs |
gptkb:Documentation
gptkb:Google_Skillshop Online courses Webinars webinars |
| gptkbp:updates |
policy changes
algorithm changes regular feature updates |
| gptkbp:user_base |
various industries
millions of advertisers |
| gptkbp:user_interface |
gptkb:mobile_app
Mobile App Web Interface web-based interface web-based |
| gptkbp:uses |
Remarketing
Geotargeting Demographic targeting Keyword targeting |
| gptkbp:bfsParent |
gptkb:Data
|
| gptkbp:bfsLayer |
3
|