Statements (33)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing concept
|
| gptkbp:aimsTo |
Achieve business objectives
|
| gptkbp:alsoKnownAs |
gptkb:4Ps
|
| gptkbp:appliesTo |
gptkb:business
Services |
| gptkbp:basisFor |
Marketing analysis
Marketing decision-making Marketing planning |
| gptkbp:category |
Marketing
Business theory |
| gptkbp:component |
place
Price product line Promotion |
| gptkbp:describedBy |
Marketing textbooks
|
| gptkbp:expandedComponent |
Person
Process Physical evidence |
| gptkbp:expansion |
gptkb:7Ps
|
| gptkbp:focusesOn |
Customer needs
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Mix
|
| gptkbp:influencedBy |
gptkb:Neil_Borden
|
| gptkbp:introducedIn |
1960
|
| gptkbp:originatedIn |
gptkb:E._Jerome_McCarthy
|
| gptkbp:relatedTo |
gptkb:brand
Positioning Market segmentation Marketing management Target market |
| gptkbp:taughtAt |
Business schools
|
| gptkbp:usedIn |
Marketing strategy
|
| gptkbp:bfsParent |
gptkb:Marketing_Planning
|
| gptkbp:bfsLayer |
6
|