Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Theorist
|
| gptkbp:affiliation |
gptkb:Michigan_State_University
|
| gptkbp:awards |
gptkb:American_Marketing_Association's_Lifetime_Achievement_Award
|
| gptkbp:birthDate |
1928-03-04
|
| gptkbp:children |
3
|
| gptkbp:contribution |
Marketing Strategy Development
|
| gptkbp:deathDate |
2021-09-30
|
| gptkbp:education |
gptkb:University_of_Notre_Dame
|
| gptkbp:field |
Marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
E. Jerome McCarthy
|
| gptkbp:inception |
1960
|
| gptkbp:influence |
Product Development
Sales Management Content Marketing Marketing Research Brand Loyalty Customer Experience Management Advertising Effectiveness Advertising Strategies Market Segmentation Pricing Strategies Marketing Analytics Marketing Education Consumer Insights Experiential Marketing Promotional Strategies Retail Marketing Marketing Ethics Distribution Strategies Service Marketing Relationship Marketing Market Research Techniques Nonprofit Marketing Consumer Behavior Theory Strategic Marketing Planning Brand_Management Customer_Relationship_Management Digital_Marketing Influencer_Marketing Integrated_Marketing_Communications International_Marketing Social_Marketing Corporate_Social_Responsibility_in_Marketing |
| gptkbp:influenced |
Marketing Mix
|
| gptkbp:influencedBy |
gptkb:Philip_Kotler
|
| gptkbp:knownFor |
4 Ps of Marketing
|
| gptkbp:legacy |
4 Ps Framework
|
| gptkbp:nationality |
American
|
| gptkbp:notableWork |
Marketing_Management
|
| gptkbp:occupation |
Professor
|
| gptkbp:publishedBy |
Basic Marketing: A Managerial Approach
|
| gptkbp:residence |
gptkb:Michigan
|
| gptkbp:spouse |
gptkb:Mary_McCarthy
|