Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:birthDate |
1928
|
| gptkbp:deathDate |
2015
|
| gptkbp:education |
gptkb:University_of_Minnesota
gptkb:Wayne_State_University |
| gptkbp:field |
marketing
|
| gptkbp:fullName |
gptkb:Edmund_Jerome_McCarthy
|
| https://www.w3.org/2000/01/rdf-schema#label |
E. Jerome McCarthy
|
| gptkbp:influenced |
marketing theory
|
| gptkbp:influencedBy |
gptkb:Neil_Borden
|
| gptkbp:knownFor |
marketing mix
|
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableFor |
4 Ps of marketing
|
| gptkbp:occupation |
author
marketing professor |
| gptkbp:publishedWork |
gptkb:Basic_Marketing:_A_Managerial_Approach
|
| gptkbp:bfsParent |
gptkb:Marketing_Mix
gptkb:4Ps |
| gptkbp:bfsLayer |
7
|