Statements (14)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:birthYear |
1895
|
| gptkbp:deathYear |
1980
|
| gptkbp:employer |
gptkb:Harvard_Business_School
|
| gptkbp:field |
marketing
|
| https://www.w3.org/2000/01/rdf-schema#label |
Neil Borden
|
| gptkbp:knownFor |
marketing mix
popularizing the term 'marketing mix' |
| gptkbp:nationality |
gptkb:American
|
| gptkbp:notableWork |
gptkb:The_Concept_of_the_Marketing_Mix
|
| gptkbp:occupation |
gptkb:professor
marketing theorist |
| gptkbp:bfsParent |
gptkb:Marketing_Mix
|
| gptkbp:bfsLayer |
7
|