Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:marketing_model
|
| gptkbp:alsoKnownAs |
extended marketing mix
|
| gptkbp:appliesTo |
service industries
product marketing |
| gptkbp:component |
gptkb:Person
gptkb:product_line gptkb:place gptkb:Physical_Evidence gptkb:Process gptkb:Promotion Price |
| gptkbp:expansion |
gptkb:Booms_and_Bitner
|
| gptkbp:introducedIn |
1981
|
| gptkbp:originatedIn |
gptkb:4Ps
|
| gptkbp:usedIn |
services marketing
|
| gptkbp:bfsParent |
gptkb:Marketing_Mix
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
7Ps
|