Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing model
|
| gptkbp:alsoKnownAs |
extended marketing mix
|
| gptkbp:appliesTo |
service industries
product marketing |
| gptkbp:component |
gptkb:Physical_Evidence
Person place Price product line Process Promotion |
| gptkbp:expansion |
gptkb:Booms_and_Bitner
|
| https://www.w3.org/2000/01/rdf-schema#label |
7Ps
|
| gptkbp:introducedIn |
1981
|
| gptkbp:originatedIn |
gptkb:4Ps
|
| gptkbp:usedIn |
services marketing
|
| gptkbp:bfsParent |
gptkb:Marketing_Mix
gptkb:4Ps |
| gptkbp:bfsLayer |
7
|