Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Process
|
| gptkbp:component |
gptkb:Budget
Monitoring Timeline Action Plan Evaluation Performance Metrics Resource Allocation |
| gptkbp:discipline |
gptkb:digital_marketing
gptkb:Public_Relations Advertising Business Administration Brand Management Project Management Sales Management Strategic Management |
| gptkbp:documentType |
Marketing Plan
|
| gptkbp:goal |
Achieve Marketing Objectives
Enhance Brand Awareness Improve Customer Satisfaction Increase Market Share |
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Planning
|
| gptkbp:involves |
Allocating Resources
Developing Marketing Strategies Identifying Target Audience Measuring Results Setting Marketing Goals |
| gptkbp:period |
Short-term
Long-term |
| gptkbp:relatedStandard |
gptkb:ISO_10006
|
| gptkbp:relatedTo |
gptkb:Marketing_Mix
gptkb:Marketing_Objectives gptkb:SWOT_Analysis gptkb:Target_Market Control Budgeting Market Research Implementation Marketing Strategy |
| gptkbp:step |
Evaluation
Implementation Setting Objectives Situation Analysis Strategy Formulation Tactical Planning |
| gptkbp:usedBy |
gptkb:Marketing_Managers
gptkb:Nonprofit_Organizations Businesses |
| gptkbp:bfsParent |
gptkb:Paul_Baines
|
| gptkbp:bfsLayer |
5
|