Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:marketing_concept
|
| gptkbp:alsoKnownAs |
marketing mix
|
| gptkbp:appliesTo |
marketers
|
| gptkbp:component |
gptkb:product_line
gptkb:place gptkb:Promotion Price |
| gptkbp:describedBy |
gptkb:Basic_Marketing:_A_Managerial_Approach
|
| gptkbp:expansion |
gptkb:7Ps
|
| gptkbp:introducedIn |
1960
|
| gptkbp:originatedIn |
gptkb:E._Jerome_McCarthy
|
| gptkbp:relatedTo |
business studies
service marketing |
| gptkbp:usedIn |
gptkb:strategy
|
| gptkbp:bfsParent |
gptkb:Marketing_Mix
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
4Ps
|