Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:availableOn |
multiple languages
|
| gptkbp:category |
gptkb:digital_marketing
Advertising ad technology demand-side platform |
| gptkbp:developedBy |
gptkb:Google
|
| gptkbp:enables |
third-party integrations
cross-channel campaigns audience segmentation brand safety controls real-time bidding |
| gptkbp:formerName |
gptkb:DoubleClick_Bid_Manager
|
| gptkbp:headquarters |
gptkb:Mountain_View,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Google Display & Video 360
|
| gptkbp:integratesWith |
gptkb:Google_Ads
gptkb:Campaign_Manager_360 gptkb:Search_Ads_360 gptkb:Google_Analytics |
| gptkbp:launched |
2018
|
| gptkbp:offers |
inventory management
audience targeting campaign management programmatic advertising creative management data-driven insights |
| gptkbp:parentCompany |
gptkb:Alphabet_Inc.
|
| gptkbp:partOf |
gptkb:Google_Marketing_Platform
|
| gptkbp:provides |
custom reporting
creative optimization inventory forecasting |
| gptkbp:supports |
native ads
video ads audio ads display ads open auction private marketplace deals programmatic guaranteed deals connected TV ads third-party ad exchanges |
| gptkbp:targetAudience |
advertisers
agencies marketers |
| gptkbp:usedFor |
optimization
reporting media buying media planning ad trafficking |
| gptkbp:website |
https://displayvideo.google.com/
|
| gptkbp:bfsParent |
gptkb:Demand-Side_Platform
|
| gptkbp:bfsLayer |
6
|