Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising_Technology
|
| gptkbp:abbreviation |
Demand Side Platform
|
| gptkbp:enables |
Automated Ad Buying
|
| gptkbp:example |
gptkb:MediaMath
gptkb:The_Trade_Desk gptkb:Adobe_Advertising_Cloud gptkb:Google_Display_&_Video_360 gptkb:Adform gptkb:Xandr gptkb:Amazon_DSP gptkb:AppNexus gptkb:Amobee Basis Technologies Choozle StackAdapt |
| gptkbp:integratesWith |
Ad Exchanges
Supply Side Platforms |
| gptkbp:optimizedFor |
Ad Campaigns
|
| gptkbp:provides |
gptkb:Budget_Management
Reporting and Analytics Audience Targeting |
| gptkbp:relatedTo |
DMP (Data Management Platform)
SSP (Supply Side Platform) |
| gptkbp:supports |
Retargeting
Managed Service Fraud Detection API Access Real-Time Bidding Brand Safety Controls Creative Optimization Frequency Capping Geo-Targeting Lookalike Audiences Cross-Device Targeting Direct Deals Open Auction Private Marketplace Deals Self-Service Interface Third-Party Data Integration Viewability Measurement |
| gptkbp:usedBy |
Agencies
Advertisers |
| gptkbp:usedFor |
gptkb:Mobile_Advertising
Native Advertising Display Advertising Connected TV Advertising Video Advertising |
| gptkbp:usedIn |
Programmatic Advertising
|
| gptkbp:bfsParent |
gptkb:Alimama
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
DSP (Demand Side Platform)
|