Statements (50)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising Technology
|
| gptkbp:abbreviation |
gptkb:DSP
|
| gptkbp:category |
gptkb:digital_marketing
Marketing Technology Online Advertising |
| gptkbp:enables |
Retargeting
Fraud Detection Audience Segmentation Automated Ad Buying Bid Optimization Brand Safety Controls Budget Pacing Creative Optimization Cross-Channel Campaigns Device Targeting Frequency Capping Geo-Targeting Lookalike Targeting |
| gptkbp:firstAppearance |
2007
|
| https://www.w3.org/2000/01/rdf-schema#label |
Demand-Side Platform
|
| gptkbp:integratesWith |
Ad Exchanges
Supply-Side Platforms |
| gptkbp:notableExample |
gptkb:MediaMath
gptkb:The_Trade_Desk gptkb:Adobe_Advertising_Cloud gptkb:Google_Display_&_Video_360 gptkb:Amazon_DSP |
| gptkbp:optimizedFor |
Budget Allocation
Audience Targeting Ad Performance |
| gptkbp:provides |
Reporting
analysis |
| gptkbp:relatedTo |
gptkb:Ad_Network
gptkb:Data_Management_Platform gptkb:Ad_Exchange Supply-Side Platform |
| gptkbp:supports |
gptkb:Mobile_Advertising
Native Advertising Display Advertising Real-Time Bidding Connected TV Advertising Video Advertising |
| gptkbp:tracks |
gptkb:Impressions
gptkb:Clicks Conversions |
| gptkbp:usedBy |
Agencies
Advertisers |
| gptkbp:usedIn |
Programmatic Advertising
|
| gptkbp:bfsParent |
gptkb:DSP
|
| gptkbp:bfsLayer |
5
|