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gptkbp:instanceOf
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gptkb:Advertising_Technology
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gptkbp:abbreviation
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gptkb:DSP
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gptkbp:category
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gptkb:digital_marketing
gptkb:Online_Advertising
Marketing Technology
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gptkbp:enables
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Retargeting
Fraud Detection
Audience Segmentation
Automated Ad Buying
Bid Optimization
Brand Safety Controls
Budget Pacing
Creative Optimization
Cross-Channel Campaigns
Device Targeting
Frequency Capping
Geo-Targeting
Lookalike Targeting
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gptkbp:firstAppearance
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2007
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gptkbp:integratesWith
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Ad Exchanges
Supply-Side Platforms
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gptkbp:notableExample
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gptkb:MediaMath
gptkb:The_Trade_Desk
gptkb:Adobe_Advertising_Cloud
gptkb:Google_Display_&_Video_360
gptkb:Amazon_DSP
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gptkbp:optimizedFor
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Budget Allocation
Audience Targeting
Ad Performance
|
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gptkbp:provides
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gptkb:analysis
Reporting
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gptkbp:relatedTo
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gptkb:Ad_Network
gptkb:Data_Management_Platform
gptkb:Ad_Exchange
Supply-Side Platform
|
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gptkbp:supports
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gptkb:Mobile_Advertising
Native Advertising
Display Advertising
Real-Time Bidding
Connected TV Advertising
Video Advertising
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|
gptkbp:tracks
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gptkb:Impressions
gptkb:Clicks
Conversions
|
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gptkbp:usedBy
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Agencies
Advertisers
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gptkbp:usedIn
|
Programmatic Advertising
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gptkbp:bfsParent
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gptkb:DSP
|
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gptkbp:bfsLayer
|
7
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|
https://www.w3.org/2000/01/rdf-schema#label
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Demand-Side Platform
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