Search Ads 360

GPTKB entity

Statements (28)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:category gptkb:digital_marketing
search advertising
ad technology
gptkbp:developedBy gptkb:Google
gptkbp:formerName gptkb:DoubleClick_Search
https://www.w3.org/2000/01/rdf-schema#label Search Ads 360
gptkbp:integratesWith gptkb:Google_Ads
gptkb:Microsoft_Advertising
gptkb:Yahoo!_Japan_Ads
gptkbp:launched 2010
gptkbp:offers inventory management
automated bidding
cross-engine management
data-driven attribution
floodlight conversion tracking
gptkbp:ownedBy gptkb:Google
gptkbp:partOf gptkb:Google_Marketing_Platform
gptkbp:supports gptkb:search_engine_marketing
reporting
campaign management
bid management
gptkbp:targetAudience advertisers
agencies
enterprise marketers
gptkbp:website https://searchads.google.com/
gptkbp:bfsParent gptkb:Google_Marketing_Platform
gptkbp:bfsLayer 6