Statements (113)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:film_production_company
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:Double_Click_Ad_Exchange
|
| gptkbp:acquired |
gptkb:Job_Search_Engine
|
| gptkbp:allows |
real-time bidding
budget management Audience targeting remarketing campaigns |
| gptkbp:competes_with |
gptkb:Adobe_Advertising_Cloud
|
| gptkbp:developed_by |
gptkb:Job_Search_Engine
|
| gptkbp:enables |
collaboration among teams
custom reporting ad optimization Data-driven marketing Cross-channel advertising audience targeting |
| gptkbp:facilitates |
cross-channel advertising
|
| gptkbp:features |
Reporting and analytics
|
| https://www.w3.org/2000/01/rdf-schema#label |
Double Click Bid Manager
|
| gptkbp:includes |
inventory management features
|
| gptkbp:integrates_with |
gptkb:Google_Marketing_Platform
|
| gptkbp:is_accessible_by |
Web interface
|
| gptkbp:is_available_in |
Multiple countries
multiple countries |
| gptkbp:is_compatible_with |
Ad exchanges
various ad exchanges third-party data providers Third-party data providers |
| gptkbp:is_integrated_with |
gptkb:Google_Analytics
CRM systems |
| gptkbp:is_known_for |
scalable solutions
high ROI campaigns Efficiency in ad buying efficient ad spend management |
| gptkbp:is_part_of |
Digital marketing strategy
digital marketing strategy Google Ads ecosystem advertising technology stack |
| gptkbp:is_supported_by |
Customer support team
|
| gptkbp:is_used_by |
Advertisers
advertisers Agencies |
| gptkbp:is_used_for |
gptkb:film_production_company
Programmatic advertising Retargeting campaigns lead generation campaign tracking brand safety measures |
| gptkbp:is_utilized_in |
gptkb:Non-profit_organizations
Charities Government agencies Technology companies Event organizers Media companies Automotive brands Entertainment companies Pharmaceutical companies e-commerce businesses E-commerce businesses Financial services companies Sports organizations Fashion brands Telecommunications companies Real estate companies Healthcare companies media agencies Consumer goods companies Retail brands Education institutions Travel companies Food and beverage companies |
| gptkbp:launched |
gptkb:2014
|
| gptkbp:marketed_as |
gptkb:Display_&_Video_360
|
| gptkbp:offers |
Inventory management
API access customizable dashboards data visualization tools reporting and analytics training resources data-driven insights Campaign management tools Attribution modeling Audience insights Integration with CRM systems multi-channel attribution creative testing tools Budget management features |
| gptkbp:provides |
performance metrics
user-friendly interface Real-time bidding ad performance analysis campaign management tools Customizable dashboards audience insights creative management tools Creative management tools ad inventory access viewability tracking Ad serving capabilities Bid optimization tools |
| gptkbp:replaced_by |
gptkb:Display_&_Video_360
|
| gptkbp:supports |
Display advertising
mobile advertising multiple ad formats cross-device tracking video advertising Video advertising search advertising Mobile advertising native advertising Dynamic creative optimization dynamic ads programmatic direct buying |