|
gptkbp:instanceOf
|
Online Advertising Model
|
|
gptkbp:acquiredBy
|
gptkb:Yahoo
|
|
gptkbp:adPlacement
|
Search Engine Results Page
|
|
gptkbp:alsoKnownAs
|
gptkb:Paid_Search
Search Engine Marketing
|
|
gptkbp:basedOn
|
Keywords
|
|
gptkbp:canBeManagedBy
|
gptkb:Ad_Agencies
In-house Marketing Teams
|
|
gptkbp:enables
|
Advertisers to display ads in search results
|
|
gptkbp:firstReleased
|
1998
|
|
gptkbp:goal
|
Drive Sales
Generate Leads
Increase Website Traffic
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Sponsored Search
|
|
gptkbp:measures
|
gptkb:Impressions
gptkb:Click-Through_Rate
gptkb:Cost_Per_Click
Conversion Rate
Return on Ad Spend
|
|
gptkbp:originatedIn
|
gptkb:Overture
|
|
gptkbp:priceRange
|
gptkb:Pay-Per-Click
Cost-Per-Impression
|
|
gptkbp:regulates
|
Advertising Policies
|
|
gptkbp:relatedTo
|
gptkb:Google_Ads
gptkb:digital_marketing
gptkb:Microsoft_Advertising
Search Engine Optimization
Ad Auction
|
|
gptkbp:requires
|
Landing Page Optimization
Ad Copywriting
Bid Management
Keyword Research
|
|
gptkbp:subject
|
Budget Constraints
Ad Quality Score
Auction Dynamics
|
|
gptkbp:supportsFormat
|
gptkb:Shopping_Ads
gptkb:Text_Ads
Call Ads
|
|
gptkbp:target
|
Device Type
Audience Segments
Demographics
Time of Day
Geographic Location
|
|
gptkbp:targetAudience
|
Search Engine Users
|
|
gptkbp:usedBy
|
gptkb:Baidu
gptkb:Google
gptkb:Yahoo
gptkb:Bing
gptkb:Yandex
|
|
gptkbp:bfsParent
|
gptkb:Yahoo_Search_Marketing
|
|
gptkbp:bfsLayer
|
8
|