Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
online advertising metric
|
| gptkbp:abbreviation |
gptkb:CPC
|
| gptkbp:affects |
advertising budget allocation
|
| gptkbp:computes |
total advertising cost divided by number of clicks
|
| gptkbp:currency |
varies by market and platform
|
| gptkbp:determines |
auction system on ad platforms
|
| gptkbp:goal |
maximize clicks at lowest cost
|
| https://www.w3.org/2000/01/rdf-schema#label |
Cost Per Click
|
| gptkbp:influenced |
ad quality
competition for keywords target audience |
| gptkbp:measures |
cost to advertiser per ad click
|
| gptkbp:relatedTo |
gptkb:Click-Through_Rate
Cost Per Acquisition Cost Per Impression |
| gptkbp:trackedBy |
advertisers
ad platforms |
| gptkbp:used_in |
gptkb:search_engine_marketing
display advertising social media advertising pay-per-click advertising |
| gptkbp:bfsParent |
gptkb:Advertising
|
| gptkbp:bfsLayer |
4
|