|
gptkbp:instance_of
|
gptkb:Research_Institute
|
|
gptkbp:acquisition
|
gptkb:Arbitron_Inc.
gptkb:Gracenote
gptkb:The_Nielsen_Company
Edison Research
|
|
gptkbp:competitors
|
gptkb:Kantar
gptkb:Ipsos
gptkb:com_Score
Gf K
|
|
gptkbp:employees
|
approximately 46,000
|
|
gptkbp:founded
|
1923
|
|
gptkbp:founder
|
gptkb:Arthur_C._Nielsen_Sr.
|
|
gptkbp:global_presence
|
over 100 countries
|
|
gptkbp:headquarters
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Nielsen Research Group
|
|
gptkbp:industry
|
gptkb:market_research
|
|
gptkbp:key_people
|
gptkb:David_Kenny
|
|
gptkbp:location
|
gptkb:United_States
|
|
gptkbp:notable_clients
|
gptkb:Johnson_&_Johnson
gptkb:Procter_&_Gamble
gptkb:Pepsi_Co
gptkb:Coca-Cola
gptkb:Unilever
gptkb:Ford_Motor_Company
gptkb:Walmart
gptkb:Nestlé
gptkb:L'_Oréal
gptkb:Mc_Donald's
|
|
gptkbp:parent_organization
|
gptkb:Nielsen_Holdings
|
|
gptkbp:revenue
|
$6.5 billion (2020)
|
|
gptkbp:services
|
data analytics
advertising effectiveness
audience measurement
|
|
gptkbp:subsidiaries
|
gptkb:Nielsen_Audio
gptkb:Nielsen_Sports
gptkb:Nielsen_Catalina_Solutions
gptkb:Nielsen_Book
|
|
gptkbp:type
|
gptkb:public_company
|
|
gptkbp:website
|
www.nielsen.com
|
|
gptkbp:bfsParent
|
gptkb:The_Nielsen_Company
|
|
gptkbp:bfsLayer
|
6
|