|
gptkbp:instance_of
|
gptkb:Consulting_Services
|
|
gptkbp:acquisition
|
gptkb:Ebiquity
gptkb:Arbitron
The Cambridge Group
|
|
gptkbp:ceo
|
gptkb:David_Kenny
|
|
gptkbp:focus_area
|
consumer behavior
advertising effectiveness
audience measurement
media measurement
retail measurement
|
|
gptkbp:founded_by
|
Arthur C. Nielsen
|
|
gptkbp:headquarters
|
gptkb:New_York_City
gptkb:United_States
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Nielsen Consulting Group
|
|
gptkbp:industry
|
gptkb:market_research
|
|
gptkbp:key_people
|
gptkb:David_Kenny
|
|
gptkbp:number_of_employees
|
over 46,000
|
|
gptkbp:parent_organization
|
gptkb:Nielsen_Holdings
|
|
gptkbp:partnership
|
gptkb:Twitter
gptkb:Hulu
gptkb:Linked_In
gptkb:Pinterest
gptkb:Quora
gptkb:Reddit
gptkb:Snapchat
gptkb:Tik_Tok
gptkb:Foursquare
gptkb:Spotify
gptkb:Amazon
gptkb:Disney
gptkb:Google
gptkb:Snap_Inc.
gptkb:Yelp
gptkb:Viacom_CBS
gptkb:Twitch
gptkb:Waze
gptkb:NBCUniversal
gptkb:You_Tube
gptkb:Facebook
|
|
gptkbp:region
|
global
|
|
gptkbp:revenue
|
$6.5 billion (2020)
|
|
gptkbp:services
|
data analytics
consumer insights
marketing effectiveness
|
|
gptkbp:subsidiary
|
gptkb:Nielsen_Music
gptkb:Nielsen_Audio
gptkb:Nielsen_Sports
gptkb:Nielsen_Book
|
|
gptkbp:trade
|
NLSN
|
|
gptkbp:type
|
gptkb:public_company
|
|
gptkbp:website
|
www.nielsen.com
|
|
gptkbp:year_established
|
1923
|
|
gptkbp:bfsParent
|
gptkb:The_Nielsen_Company
|
|
gptkbp:bfsLayer
|
6
|