Nielsen Audience Measurement
GPTKB entity
Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Audience measurement
|
| gptkbp:analyzes |
consumer behavior
|
| gptkbp:criticism |
data accuracy
sample size methodology |
| gptkbp:established |
1923
|
| gptkbp:expansion |
digital measurement
social media measurement |
| gptkbp:has_a_role_in |
content distribution strategies
local ratings national ratings |
| gptkbp:has_partnerships_with |
streaming services
cable networks broadcast networks |
| gptkbp:headquarteredIn |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Audience Measurement
|
| gptkbp:impact |
advertising budgets
|
| gptkbp:is_a_key_player_in |
media landscape
|
| gptkbp:is_a_source_of |
industry benchmarks
media ratings |
| gptkbp:is_essential_for |
advertisers
TV networks content producers |
| gptkbp:is_governed_by |
gptkb:Nielsen_Holdings
|
| gptkbp:is_involved_in |
data analytics
programmatic advertising consumer insights cross-platform measurement advertising analytics |
| gptkbp:is_known_for |
gptkb:Nielsen_Digital
gptkb:Nielsen_Audio Nielsen_ratings |
| gptkbp:is_part_of |
gptkb:Nielsen_Global
|
| gptkbp:is_referenced_in |
academic research
media studies advertising research |
| gptkbp:is_used_in |
advertising agencies
marketers media planners |
| gptkbp:issueFeePaid |
audience engagement
viewership trends |
| gptkbp:leadership |
market research
|
| gptkbp:measures |
radio listenership
television viewership |
| gptkbp:offers |
gptkb:Nielsen_Digital
gptkb:Nielsen_TV_Ratings Nielsen_Audio_Ratings |
| gptkbp:offersServices |
advertisers
content creators media companies |
| gptkbp:operates |
gptkb:Nielsen_Media_Research
|
| gptkbp:provides |
advertising effectiveness
audience demographics viewing habits ratings data |
| gptkbp:uses |
sample households
|
| gptkbp:usesTechnology |
data collection
|