Properties (71)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:acquisition |
gptkb:The_Nielsen_Company_(US),_LLC
Arbitron Inc. |
| gptkbp:CEO |
gptkb:David_Kenny
|
| gptkbp:employees |
approximately 46,000
|
| gptkbp:employs |
over 46,000 people
|
| gptkbp:founded |
1923
|
| gptkbp:founder |
gptkb:Arthur_C._Nielsen_Sr.
|
| gptkbp:has_a |
social media
digital media e-commerce |
| gptkbp:has_a_history_of |
mergers and acquisitions
global expansion expanding services |
| gptkbp:has_partnerships_with |
various media companies
|
| gptkbp:headquarteredIn |
gptkb:United_States
|
| gptkbp:headquarters |
gptkb:New_York_City
gptkb:United_States |
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Company
|
| gptkbp:industry |
Market Research
|
| gptkbp:is_involved_in |
sports analytics
political polling financial services analytics entertainment analytics healthcare_analytics |
| gptkbp:is_known_for |
advertising effectiveness
data-driven insights consumer research market segmentation analytics solutions TV ratings brand tracking audience measurement |
| gptkbp:is_part_of |
gptkb:Nielsen_Holdings
|
| gptkbp:keyPeople |
gptkb:Cheryl_Pearson-McNeil
gptkb:Brian_West gptkb:David_H._Kenny gptkb:David_Kenny gptkb:Kathy_H._Hargreaves gptkb:Michele_D._McCarty gptkb:Cathy_O'Connor Michele_McCarty Kathy_Hargreaves |
| gptkbp:leadership |
data analytics
market research consumer insights advertising effectiveness measurement audience measurement |
| gptkbp:offers |
gptkb:Nielsen_Consumer_Panel
Nielsen_Brand_Effect Nielsen_Digital_Ad_Ratings Nielsen_Retail_Measurement_Services Nielsen_Total_Audience_Measurement |
| gptkbp:offersServices |
consumer insights
media measurement |
| gptkbp:operates_in |
data analytics
over 100 countries |
| gptkbp:operatesIn |
Global Market
|
| gptkbp:parentCompany |
gptkb:Nielsen_Holdings_plc
|
| gptkbp:provides |
consumer behavior
market trends advertising performance |
| gptkbp:revenue |
$6.5 billion (2020)
|
| gptkbp:services |
Advertising Effectiveness
Audience Measurement Consumer Insights |
| gptkbp:subsidiary |
gptkb:Nielsen_Music
gptkb:Nielsen_Audio gptkb:Nielsen_Sports gptkb:Nielsen_Book |
| gptkbp:website |
www.nielsen.com
|