Nielsen Total Audience Measurement
GPTKB entity
Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
media measurement service
|
| gptkbp:enables |
cross-media comparison
|
| gptkbp:headquartersLocation |
gptkb:United_States
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Total Audience Measurement
|
| gptkbp:launched |
2015
|
| gptkbp:measures |
streaming video
mobile device usage television viewership digital media consumption radio audience |
| gptkbp:provides |
gptkb:Nielsen_Holdings
|
| gptkbp:purpose |
cross-platform audience measurement
|
| gptkbp:tracks |
linear TV
connected TV time-shifted TV desktop digital mobile digital over-the-top (OTT) platforms |
| gptkbp:usedBy |
media companies
advertisers broadcasters |
| gptkbp:bfsParent |
gptkb:Nielsen_Digital_Content_Ratings
|
| gptkbp:bfsLayer |
6
|