Nielsen Total Audience Measurement
GPTKB entity
Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:audience
|
| gptkbp:aims_to |
provide comprehensive audience insights
|
| gptkbp:analyzes |
consumer engagement
|
| gptkbp:developed_by |
gptkb:Nielsen_Holdings
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Total Audience Measurement
|
| gptkbp:includes |
digital streaming data
TV viewing data radio listening data social media engagement data |
| gptkbp:is_available_in |
gptkb:Australia
gptkb:Canada gptkb:United_Kingdom gptkb:United_States |
| gptkbp:is_collaborative_with |
advertising agencies
streaming services media agencies broadcast networks |
| gptkbp:is_considered_as |
industry standard
|
| gptkbp:is_critical_for |
audience segmentation
advertising ROI analysis content performance evaluation |
| gptkbp:is_influential_in |
guiding content creation
optimizing ad placements shaping media strategies |
| gptkbp:is_integrated_with |
gptkb:Nielsen_Digital_Content_Ratings
gptkb:Nielsen_TV_Ratings Nielsen Audio Ratings |
| gptkbp:is_part_of |
Nielsen's Total Audience framework
Nielsen's measurement solutions |
| gptkbp:is_recognized_by |
industry professionals
media analysts advertising executives |
| gptkbp:is_supported_by |
data visualization tools
advanced analytics tools reporting platforms |
| gptkbp:is_updated_by |
to reflect market changes
|
| gptkbp:is_used_for |
advertising strategy
media planning content distribution strategies |
| gptkbp:launched_in |
gptkb:2013
|
| gptkbp:measures |
viewership across platforms
|
| gptkbp:provides |
real-time data
insights into consumer behavior demographic insights cross-platform metrics psychographic insights |
| gptkbp:supports |
data-driven decision making
|
| gptkbp:track |
advertising effectiveness
|
| gptkbp:used_by |
advertisers
content creators media companies |
| gptkbp:utilizes |
big data analytics
panel data |
| gptkbp:bfsParent |
gptkb:Nielsen_Audience_Measurement
|
| gptkbp:bfsLayer |
6
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