IAB Transparency and Consent Framework
GPTKB entity
Statements (53)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:software_framework
|
| gptkbp:aims_to |
enhance user trust
|
| gptkbp:complies_with |
gptkb:GDPR
e Privacy Directive |
| gptkbp:developed_by |
gptkb:Interactive_Advertising_Bureau
|
| gptkbp:enables |
data subject rights
|
| gptkbp:encourages |
best practices in consent management
|
| gptkbp:ensures |
transparency in data processing
|
| gptkbp:facilitates |
user consent collection
|
| gptkbp:helps |
reduce legal risks
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB Transparency and Consent Framework
|
| gptkbp:includes |
Consent Management Platforms
|
| gptkbp:is |
widely recognized in the industry
a collaborative effort a framework for accountability integrated with various platforms a tool for compliance a framework for data sharing a framework for advertising transparency a framework for compliance monitoring a framework for ethical advertising practices a framework for informed consent a framework for managing consent preferences a framework for responsible data use a framework for user engagement a framework for user rights management a framework for user-centric advertising a guideline for ad tech providers a guideline for advertisers a guideline for data controllers a guideline for data processors a guideline for publishers a key component of data protection strategies a response to privacy regulations adopted globally an evolving framework designed for digital advertising part of IAB Europe initiatives |
| gptkbp:is_adopted_by |
publishers
advertisers |
| gptkbp:latest_version |
gptkb:2.0
|
| gptkbp:promotes |
user privacy
|
| gptkbp:provides |
technical specifications
guidelines for consent management framework for consent signals standardized consent string |
| gptkbp:purpose |
to help businesses comply with GDPR
|
| gptkbp:released_in |
gptkb:2018
|
| gptkbp:supports |
digital advertising ecosystem
|
| gptkbp:used_by |
media agencies
ad tech companies |
| gptkbp:bfsParent |
gptkb:Aikido
|
| gptkbp:bfsLayer |
4
|