Properties (60)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:advocatesFor |
self-regulation in digital advertising
|
| gptkbp:affiliatedWith |
gptkb:IAB_(Interactive_Advertising_Bureau)
|
| gptkbp:collaboratesWith |
other industry organizations
|
| gptkbp:conducts |
research on digital advertising trends
|
| gptkbp:develops |
standards for digital advertising
|
| gptkbp:engagesIn |
regulatory bodies
|
| gptkbp:focus |
digital advertising
|
| gptkbp:founded |
2000
|
| gptkbp:hasMember |
over 600 organizations
|
| gptkbp:headquarters |
gptkb:Brussels,_Belgium
|
| gptkbp:hosts |
events and conferences
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB Europe
|
| gptkbp:isActiveIn |
content marketing
email marketing mobile advertising programmatic advertising social media advertising affiliate marketing influencer marketing customer experience management digital analytics cross-device tracking customer relationship management (CRM) data-driven marketing display advertising video advertising advertising technology marketing automation search advertising native advertising search engine optimization (SEO) e-commerce advertising brand safety initiatives ad fraud prevention viewability standards search engine marketing (SEM) augmented reality advertising data management platforms (DMPs) digital attribution digital out-of-home advertising programmatic direct buying real-time bidding (RTB) virtual reality advertising |
| gptkbp:membership |
advertisers
technology providers agencies media owners |
| gptkbp:mission |
promote digital advertising industry
|
| gptkbp:offers |
training programs
|
| gptkbp:operatesIn |
gptkb:European_Union
|
| gptkbp:promotes |
transparency in advertising
|
| gptkbp:provides |
guidelines for digital advertising
resources for publishers resources for advertisers resources for agencies resources for technology providers |
| gptkbp:publishes |
best practices for digital marketing
|
| gptkbp:supports |
data privacy initiatives
|
| gptkbp:website |
https://iabeurope.eu
|