Interactive Advertising Bureau
GPTKB entity
Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:organization
|
| gptkbp:advocacy |
for consumer privacy in advertising
for digital advertising standards for measurement standards in advertising for transparency in digital advertising |
| gptkbp:ceo |
gptkb:David_Cohen
|
| gptkbp:certification |
for digital advertising professionals
|
| gptkbp:collaborations |
with technology providers
with publishers with advertising agencies |
| gptkbp:conference |
for industry networking
|
| gptkbp:events |
gptkb:IAB_New_Fronts
IAB Annual Leadership Meeting IAB Podcast Upfronts |
| gptkbp:focus |
digital advertising
|
| gptkbp:founded |
gptkb:1996
|
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
Interactive Advertising Bureau
|
| gptkbp:industry |
gptkb:advertising
|
| gptkbp:initiatives |
gptkb:IAB_Tech_Lab
gptkb:IAB_UK gptkb:IAB_Canada gptkb:Aikido IAB Tech Lab's Open Measurement SDK IAB Mobile Center of Excellence IAB Data Center of Excellence IAB Video Center of Excellence IAB's Ad Quality Assurance Program IAB's Ad Tech Task Force IAB's Brand Safety Initiative IAB's Connected TV Task Force IAB's Data Transparency Initiative IAB's Digital Advertising Alliance IAB's Digital Out of Home Task Force IAB's Digital Video Task Force IAB's Diversity Initiative IAB's Gaming Task Force IAB's Measurement Initiative IAB's Measurement and Attribution Task Force IAB's Mobile Marketing Center of Excellence IAB's Podcasting Task Force IAB's Programmatic Task Force IAB's Retail Media Task Force IAB's Transparency Center IAB's Voice Advertising Task Force |
| gptkbp:membership |
over 650 companies
|
| gptkbp:mission |
to promote the value of advertising on digital platforms.
|
| gptkbp:partnerships |
with various media companies
|
| gptkbp:publications |
IAB Internet Advertising Revenue Report
IAB Mobile Advertising Revenue Report IAB Digital Video Advertising Report IAB Programmatic Revenue Report |
| gptkbp:research |
on digital advertising trends
|
| gptkbp:training |
for digital marketers
|
| gptkbp:type |
gptkb:Trade_Federation
|
| gptkbp:website |
www.iab.com
|
| gptkbp:bfsParent |
gptkb:Aikido
|
| gptkbp:bfsLayer |
4
|