Properties (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
organization
|
| gptkbp:advocatesFor |
data security
industry standards consumer privacy |
| gptkbp:collaboratesWith |
publishers
advertisers technology companies |
| gptkbp:develops |
best practices
technical specifications guidelines for ad measurement |
| gptkbp:focus |
digital advertising standards
|
| gptkbp:founded |
2014
|
| gptkbp:hasInfluenceOn |
advertising policies
industry practices consumer engagement strategies |
| gptkbp:hasMember |
over 1,000 companies
|
| gptkbp:hasPart |
Open Measurement
Seller Trust Initiative Transparency and Consent Framework Ads.txt |
| gptkbp:headquarters |
gptkb:New_York_City
|
| gptkbp:hosts |
events and conferences
|
| https://www.w3.org/2000/01/rdf-schema#label |
IAB Tech Lab
|
| gptkbp:isActiveIn |
gptkb:Asia
gptkb:North_America Europe |
| gptkbp:isInvolvedIn |
collaborative projects
cross-industry initiatives ad tech innovation |
| gptkbp:isRecognizedBy |
advertising agencies
regulatory bodies digital advertising community |
| gptkbp:isSupportedBy |
media companies
technology providers major brands |
| gptkbp:keyPeople |
gptkb:Sheryl_Draizen
gptkb:Mike_Zaneis gptkb:Dennis_Buchheim |
| gptkbp:mission |
to improve the digital advertising ecosystem
|
| gptkbp:operates |
various working groups
|
| gptkbp:parentOrganization |
gptkb:Interactive_Advertising_Bureau
|
| gptkbp:provides |
certification programs
resources for privacy compliance tools for ad verification |
| gptkbp:publishes |
research reports
|
| gptkbp:supports |
programmatic advertising
data transparency ad quality initiatives |
| gptkbp:website |
https://iabtechlab.com
|