DoubleClick Campaign Manager

GPTKB entity

Statements (51)
Predicate Object
gptkbp:instanceOf ad management platform
gptkbp:developedBy gptkb:DoubleClick
gptkbp:firstReleased 2007
https://www.w3.org/2000/01/rdf-schema#label DoubleClick Campaign Manager
gptkbp:integratesWith gptkb:Google_Ads
gptkb:Display_&_Video_360
gptkb:Search_Ads_360
gptkb:Google_Analytics
gptkb:Google_Tag_Manager
gptkbp:ownedBy gptkb:Google
gptkbp:partOf gptkb:Google_Marketing_Platform
gptkbp:provides API access
audience targeting
conversion tracking
data export
custom reporting
creative management
brand safety controls
frequency capping
geo-targeting
cross-channel reporting
ad verification
viewability measurement
dynamic creative optimization
inventory forecasting
user permissions management
campaign scheduling
bulk editing
click tracking
creative rotation
floodlight tracking
impression tracking
integration with creative tools
integration with data management platforms
integration with third-party ad servers
integration with verification partners
gptkbp:renamed gptkb:Campaign_Manager_360
gptkbp:supports display advertising
mobile advertising
video advertising
rich media advertising
third-party ad serving
gptkbp:usedFor ad serving
ad reporting
ad trafficking
ad verification
digital ad campaign management
gptkbp:website https://marketingplatform.google.com/about/campaign-manager-360/
gptkbp:bfsParent gptkb:Campaign_Manager_360
gptkb:Google_Campaign_Manager
gptkbp:bfsLayer 7