Display & Video 360

GPTKB entity

Statements (47)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:accessibleBy gptkb:mobile_application
gptkbp:availableOn multiple languages
gptkbp:developedBy gptkb:Google
gptkbp:enables real-time bidding
private marketplace deals
direct deals
programmatic guaranteed deals
gptkbp:formerName gptkb:DoubleClick_Bid_Manager
gptkbp:headquarters gptkb:Mountain_View,_California
https://www.w3.org/2000/01/rdf-schema#label Display & Video 360
gptkbp:integratesWith gptkb:Campaign_Manager_360
gptkb:Google_Analytics_360
gptkb:Search_Ads_360
gptkb:Google_Data_Studio
gptkb:Google_Tag_Manager
gptkbp:launched 2018
gptkbp:offers programmatic advertising
gptkbp:parentCompany gptkb:Alphabet_Inc.
gptkbp:partOf gptkb:Google_Marketing_Platform
gptkbp:provides inventory management
audience insights
fraud protection
brand safety controls
cross-channel reporting
creative optimization
dynamic creative
frequency management
inventory from multiple ad exchanges
third-party data integration
gptkbp:supports native ads
video ads
audio ads
display ads
CTV ads
gptkbp:targetUser advertisers
agencies
marketers
gptkbp:usedFor audience targeting
campaign management
media buying
creative management
media planning
measurement and reporting
gptkbp:website https://displayvideo.google.com/
gptkbp:bfsParent gptkb:Google_Marketing_Platform
gptkbp:bfsLayer 6