Properties (51)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:aimsTo |
User experience
|
| gptkbp:allows |
Real-time bidding
|
| gptkbp:associated_with |
Ad fraud prevention
|
| gptkbp:can_be |
Private or public
Automated or manual Mobile_or_desktop |
| gptkbp:connects |
Publishers
Advertisers |
| gptkbp:enables |
Targeted advertising
|
| gptkbp:facilitates |
Ad inventory sales
|
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Exchange
|
| gptkbp:impact |
Ad blockers
Privacy regulations |
| gptkbp:influenced |
Market demand
|
| gptkbp:involves |
Ad networks
Ad clicks Ad impressions |
| gptkbp:is_a_key_component_of |
Programmatic buying
Real-time advertising |
| gptkbp:is_a_subject_of |
Technological advancements
Market trends Consumer behavior changes |
| gptkbp:is_accessible_by |
APIs
|
| gptkbp:is_characterized_by |
Instant transactions
High competition Data-driven decisions Dynamic pricing |
| gptkbp:is_governed_by |
Ad_policies
|
| gptkbp:is_integrated_with |
Ad servers
Analytics tools CRM_systems |
| gptkbp:is_part_of |
Digital_marketing_ecosystem
|
| gptkbp:is_used_in |
Publishers
Advertisers Brand awareness campaigns Performance marketing Media buyers Digital_marketers |
| gptkbp:leads |
Higher ROI for advertisers
Increased revenue for publishers |
| gptkbp:offers |
Transparency in transactions
|
| gptkbp:operates |
Programmatic advertising
|
| gptkbp:provides |
Real-time analytics
Data analytics |
| gptkbp:reduces |
Ad spend inefficiencies
|
| gptkbp:requires |
User consent
|
| gptkbp:supports |
Multiple ad formats
Cross-device targeting |
| gptkbp:utilizes |
Demand-side platforms
Supply-side platforms |