Statements (33)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Online Advertising Platform
|
| gptkbp:connects |
gptkb:publisher
advertisers |
| gptkbp:enables |
audience targeting
campaign optimization price transparency auction-based ad transactions automated ad trading inventory discovery buying and selling of digital advertising inventory |
| gptkbp:example |
gptkb:Rubicon_Project
gptkb:OpenX gptkb:AppNexus Google AdX |
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Exchange
|
| gptkbp:integratesWith |
demand-side platforms
supply-side platforms |
| gptkbp:partOf |
programmatic advertising ecosystem
|
| gptkbp:supports |
mobile ads
video ads display ads header bidding open auctions private marketplaces |
| gptkbp:usedBy |
gptkb:publisher
advertisers media buyers ad agencies |
| gptkbp:uses |
real-time bidding
cookies for tracking user data for targeting |
| gptkbp:bfsParent |
gptkb:Advertising
|
| gptkbp:bfsLayer |
4
|