Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Business Entity
Advertising Technology |
| gptkbp:alternativeTo |
gptkb:Ad_Exchange
Direct Ad Sales |
| gptkbp:businessModel |
gptkb:Cost_Per_Click
Cost Per Mille Cost Per Action Revenue Share |
| gptkbp:challenge |
Transparency
Ad Blocking Ad Fraud Brand Safety Viewability |
| gptkbp:component |
Digital Advertising Ecosystem
|
| gptkbp:dataCollected |
gptkb:Impressions
gptkb:Clicks Conversions Location Data Behavioral Data User Demographics Device Information |
| gptkbp:defines |
A company that connects advertisers to websites that want to host advertisements.
|
| gptkbp:enables |
Audience Segmentation
Campaign Management Real-Time Bidding Targeted Advertising Ad Tracking |
| gptkbp:example |
gptkb:AdMob
gptkb:DoubleClick gptkb:InMobi gptkb:Google_AdSense gptkb:AppNexus Yahoo! Network Plus |
| gptkbp:function |
Aggregates ad space supply from publishers and matches it with advertiser demand.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Ad Network
|
| gptkbp:regulates |
gptkb:COPPA
gptkb:CCPA gptkb:GDPR |
| gptkbp:relatedTo |
gptkb:publisher
gptkb:Ad_Exchange Demand Side Platform Advertiser Supply Side Platform |
| gptkbp:technology |
APIs
Cookies SDKs JavaScript Tags Tracking Pixels |
| gptkbp:usedFor |
gptkb:Mobile_Advertising
Online Advertising Programmatic Advertising Display Advertising Video Advertising |
| gptkbp:bfsParent |
gptkb:Demand-Side_Platform
|
| gptkbp:bfsLayer |
6
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