Statements (78)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising
|
| gptkbp:canGrowOn |
Mobile App Usage
Mobile Internet Penetration Smartphone Adoption |
| gptkbp:enables |
Programmatic Advertising
Personalized Ads |
| gptkbp:includes |
In-app Advertising
Mobile Web Advertising Push Notification Advertising SMS Advertising |
| gptkbp:measures |
gptkb:Impressions
Conversion Rate Click-through Rate |
| gptkbp:monetization |
gptkb:Streaming_Apps
gptkb:Mobile_Websites Fitness Apps Augmented Reality Apps Dating Apps E-commerce Apps Education Apps Entertainment Apps Finance Apps Food Delivery Apps Free Mobile Apps Health Apps Kids Apps Lifestyle Apps Mobile Games Music Apps News Aggregator Apps News Apps Photo Apps Podcast Apps Productivity Apps Ride-hailing Apps Shopping Apps Social Media Apps Sports Apps Travel Apps Utility Apps Video Apps Virtual Reality Apps Weather Apps |
| gptkbp:regulates |
gptkb:COPPA
gptkb:CCPA gptkb:GDPR Data Privacy Laws |
| gptkbp:target |
gptkb:Location-based_Services
|
| gptkbp:usedBy |
Publishers
Brands Advertisers App Developers |
| gptkbp:uses |
gptkb:Banner_Ads
gptkb:Mobile_Analytics gptkb:Video_Ads Mobile Devices Retargeting Geofencing Audience Segmentation User Data Ad Networks Augmented Reality Ads Beacon Technology Demand Side Platforms Device IDs Interstitial Ads Mobile Ad Exchanges Mobile Ad SDKs Mobile Attribution Mobile Cookies Native Ads Playable Ads Rewarded Video Ads Rich Media Supply Side Platforms |
| gptkbp:bfsParent |
gptkb:Mobile_Campaign
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
Mobile Advertising
|