Statements (42)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:software
|
| gptkbp:category |
gptkb:MarTech
AdTech |
| gptkbp:enables |
personalization
targeted advertising audience segmentation |
| gptkbp:example |
gptkb:Lotame
gptkb:Adobe_Audience_Manager gptkb:Salesforce_DMP Oracle BlueKai |
| gptkbp:handles |
third-party data
first-party data second-party data |
| https://www.w3.org/2000/01/rdf-schema#label |
Data Management Platform
|
| gptkbp:integratesWith |
analytics tools
CRM systems demand-side platforms ad exchanges supply-side platforms |
| gptkbp:provides |
data governance
data privacy controls data activation data unification |
| gptkbp:relatedTo |
Data Lake
Marketing Technology Customer Data Platform Data Warehouse |
| gptkbp:supports |
real-time data processing
data export cross-device tracking data onboarding lookalike modeling |
| gptkbp:usedFor |
collecting data
analyzing data managing data activating data integrating data |
| gptkbp:usedIn |
gptkb:digital_marketing
advertising customer data management |
| gptkbp:bfsParent |
gptkb:Demand-Side_Platform
|
| gptkbp:bfsLayer |
6
|