Statements (55)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Concept
|
| gptkbp:appliesTo |
gptkb:insurance
Retail Telecommunications Banking E-commerce B2B Markets B2C Markets |
| gptkbp:challenge |
Scalability
Data Privacy Data Quality Dynamic Customer Behavior Integration of Data Sources |
| gptkbp:dataSource |
Surveys
Customer Data Web Analytics Purchase History Social Media Data |
| gptkbp:enables |
Product development
Cross-selling Upselling Efficient resource allocation Customer acquisition Customer retention Improved marketing ROI |
| https://www.w3.org/2000/01/rdf-schema#label |
Customer Segmentation
|
| gptkbp:introducedIn |
20th Century
|
| gptkbp:method |
gptkb:Behavioral_Segmentation
gptkb:Demographic_Segmentation gptkb:Geographic_Segmentation gptkb:Psychographic_Segmentation Needs-based Segmentation Value-based Segmentation |
| gptkbp:purpose |
Identify distinct groups of customers
Personalize customer experience Target marketing strategies |
| gptkbp:relatedTo |
gptkb:Target_Market
Personalization Market Segmentation Customer Profiling |
| gptkbp:technique |
gptkb:Machine_Learning
gptkb:Cluster_Analysis Statistical Analysis Decision Trees K-means Clustering RFM Analysis |
| gptkbp:usedIn |
Marketing
Business Analytics Customer Relationship Management |
| gptkbp:bfsParent |
gptkb:Unsupervised_Learning
gptkb:Fuzzy_Association_Rules gptkb:Neural_Network gptkb:Revenue_Management gptkb:Sales_Automation |
| gptkbp:bfsLayer |
7
|