Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Market Segmentation Method
|
| gptkbp:analyzes |
gptkb:lifestyle
gptkb:person Opinions Attitudes Values Interests Consumer Psychology |
| gptkbp:appliesTo |
Market Researchers
|
| gptkbp:contrastsWith |
gptkb:Behavioral_Segmentation
gptkb:Demographic_Segmentation gptkb:Geographic_Segmentation |
| https://www.w3.org/2000/01/rdf-schema#label |
Psychographic Segmentation
|
| gptkbp:originatedIn |
1960s
|
| gptkbp:relatedTo |
AIO Variables
Consumer Segmentation VALS Framework |
| gptkbp:supports |
Advertising Strategy
Product Positioning Target Market Identification |
| gptkbp:usedIn |
Marketing
|
| gptkbp:bfsParent |
gptkb:Market_Segmentation
|
| gptkbp:bfsLayer |
7
|